Established Online Newswire in the Content Marketing Segment
The online newswire in content marketing segment is a multilingual press release and social media content marketing company that supports a wide range of social media networks and newsrooms. The company offers its services to small businesses and content marketing agencies, providing cost-effective content creation and distribution tools to news outlets and social networks. The company has published over 5,000 articles since its launch, including both corporate press releases and original content.
OPERATIONS
The company offers press release and news content distribution services and can target specific metrics according to daily and weekly newspapers in the U.S. and Canada, African-American publications, Hispanic media, TV, radio, and trade magazines. They also use search engine marketing (SEM) principles to optimize press releases and articles with relevant keywords, and their formatting algorithms ensure that the content is listed on Google News. This generates higher search rankings and increased exposure for businesses.
The company offers press release and news content distribution services to its customers all over the globe through various targeted metrics, including daily and weekly newspapers in the U.S. and Canada, African-American publications, Hispanic media, TV, radio, and trade magazines. Through its system, the company lists press releases and articles on popular search engines, such as Google News. The company’s algorithm ensures that press releases and articles are formatted for optimized listing on Google News, which translates into higher search rankings and greater exposure for a business.
MARKETING AND KEY METRICS
The company’s marketing is focused on its affordable content creation and distribution tools, guaranteeing content listings on all major search engines (Google, Yahoo!, and Bing) within 24 hours and on Twitter and PR-inside. Moreover, its news content is aggregated on Google News, Bing News, Yahoo!, and numerous other news feeds, including Twitter, Excite News, StumbleUpon, Reddit, Facebook, Digg, Technorati, Feedster, boxxet, and Alltop.
The business’s sales channels and growth opportunities are centered around its content creation and distribution services. The company offers newswire and social media content marketing services to small businesses and content marketing agencies, aiming to help improve their visibility and reach. Growing the business through expanding its range of content marketing services, partnerships with content producers, using advanced technology, and digital marketing strategies could significantly increase revenue.
The company has published over 5,000 articles since its launch, including both corporate press releases and original content in multiple languages. The company guarantees press release listings on all major search engines, Twitter, and PR-inside. The news content is aggregated on Google News, Bing News,Yahoo!, and more than 10 other news feeds, generating higher search rankings and increased exposure for businesses.
The company provides services for small businesses and content marketing agencies seeking affordable content creation and distribution services, which as a result includes a wide range of customers that value visibility including African-American publications, Hispanic media, TV, radio, and trade magazines. Business owners and marketers seeking to improve their brand visibility and search rankings through content marketing would also be potential customers of the business.
BUSINESS MODEL & RESOURCES NEEDED
The company has a lean business model and only one employee. Employing a freelance workforce is practical and cost-effective
THE INDUSTRY
The content marketing industry has gained momentum over the years as consumers constantly seek new and engaging content, and over half of internet users prefer reading content they know was created by a company versus other sources. By 2021, estimates indicate that content marketing will be a $300 billion industry. There is no shortage of examples of companies that have gained prominence due to their successful content marketing strategy, including HubSpot and Red Bull
OPPORTUNITIES TO SCALE
The company can expand its range of content marketing services beyond its current offerings to capture a broader share of the content marketing segment. The company can also focus on developing partnerships with content producers to improve its content offerings and advanced technology to develop highly engaging and in-demand content. The company can also scale its operations through improving its digital marketing strategies to reach and acquire more customers.
Asking Price: $45,000
Gross Income: $27,000
Cash Flow: $25,000
Year Established: 2006
Employees: 1
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