Etsy/Shopify Smartwatch Bracelet Brand with Proprietary Designs and 80% Profit Margins
The Replacement Bracelets for Smartwatches Brand specializes in designing, hand-making, and selling replacement bracelets for popular smartwatch brands, which are exclusively produced and owned by the company. They offer a wide range of unique and high-quality jewelry pieces that empower the wearer to express their personal style and reflect their personality.
OPERATIONS
The company has streamlined processes, and almost everything is done in-house, with each order packed and ready for delivery in around five minutes. It has a reliable supplier and two employees – one handling customer service and the other crafting the products. The owner focuses on product designs, researching new models, creating sales, and fulfilling orders.
The company has a reliable supplier, and it owns some of the necessary equipment to manufacture its exclusive and proprietary designs.
MARKETING AND KEY METRICS
The brand is marketed through Etsy and Shopify eCommerce channels, with 70% of sales coming from organic traffic. The brand targets smartwatch owners who value individuality but haven’t matched it with style. The brand advocates for designs that echo power and empower the soul of the wearer. They attract customers through PPC advertising, onsite marketing, and occasional advertisements on Instagram and Facebook.
The brand’s sales channels are exclusive to Etsy and Shopify eCommerce, and the revenue has been continually growing as a result of increased demand for their unique product range.
The business has a strong profit margin of 80% and has enjoyed significant success since its launch in 2018. Strong KPI indicates that the business has little seasonality with more sales during the holiday season. They have an extensive list of popular SKUs designed for smartwatches, which have altered significantly the traditional market share.
The brand primarily targets female customers, with ages ranging from 24 to 65 years old, but some male customers also seek the company’s wearable product designs. Packaging adds value to the customer experience, with each item arriving in a mailer box with the brand name on top and the jewelry inside a cotton pouch.
BUSINESS MODEL & RESOURCES NEEDED
The brand has two employees: one customer service agent and another who crafts and packs the products, with the owner primarily focusing on product design, sales, and order fulfillment.
THE INDUSTRY
The fashion industry is always changing, with companies that incorporate technology and style. It includes jewelry, handbags, clothing, and other fashion accessories. Within the technology industry, the company falls under the wearables segment. The wearables market has been on the rise, with the smartwatch segment growing, and by the year 2026, the global wearable market is expected to rise to around $54 billion. The intersection of the technology and fashion industries accounts for the growing market of smart jewelry pieces, with firms such as Kate Spade and Ringly making a meaningful mark in the industry.
OPPORTUNITIES TO SCALE
The business has more growth opportunities such as expanding to the Amazon marketplace, exploring the potential of influencer marketing and SEO strategies. The brand enjoys immense organic traffic, with approximately 100,000 monthly unique visitors, and enjoys incredible customer interactions through social media channels. With the brand’s success in the United States, international expansion is highly progressive.
Asking Price: $449,000
Gross Income: $574,417
Cash Flow: $135,295
Year Established: 2018
Employees: 2
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