European Women’s Lingerie Brand – 5 Multilingual Websites, 200% YoY Growth, 44% Net Margins
The company markets specialty bras designed for oversized women who have problems with comfort, offering a unique line of women’s undergarments focusing on solutions for women. They have 26 SKUs in the market and have grown 200% YoY, with 44% net margins. The lingerie is made of ultra-comfortable lace and wide padded straps for an improved, comfortable fit.
OPERATIONS
The company remains a simple and efficient enterprise with dropshipping as their inventory method. Their supplier is the only manufacturer they deal with, and with only a part-time virtual assistant handling the operations and customer service inquiries, the current ownership spends just 2 hours per day running the business, focusing on tasks that include creating PPC ads, order fulfillment, and communications with their supplier.
Dropshipping is their inventory method, and their supplier is the only manufacturer they deal with. Products are shipped in plastic bags with scalable zippers and the company’s logo on it. A part-time virtual assistant handles customer service inquiries, while several contractors oversee website design, accounting, and translating the websites.
MARKETING AND KEY METRICS
Paid ads through Facebook and Google enabled the brand to experience higher web traffic and revenue. By also creating new country-specific and language-specific websites, this brand was able to scale across Europe. They generate 30,000+ visitors monthly and have 27,000+ subscribers in their email database. The email marketing could be expanded by launching a strong social media marketing campaign and establishing an influencer campaign on Instagram, Facebook, and Pinterest.
The company could expand sales by creating listings on popular eCommerce sites like Amazon and Walmart. Expansion into the US market, which is already one of the top consumer bases for lingerie products, holds enormous potential for profitability. The company also tested the Middle Eastern market, which is another attractive market for expansion.
200% YoY growth with 44% net margins, 30,000+ monthly visitors, and 27,000+ email subscribers
Women between the ages of 18 and 54, especially those seeking lingerie that speaks to their concepts of not just style, but comfort as well. The company has helped women feel good about their bodies with their specialty bras designed for oversized women who have comfort problems.
BUSINESS MODEL & RESOURCES NEEDED
A virtual assistant handles customer service inquiries and several contractors oversee website design, accounting, and translating the websites.
THE INDUSTRY
The lingerie industry has hit the financial jackpot in recent years due to higher spending power by women across the globe. This market is valued at $42 million and is expected to rise to $78 million by 2027. Major shifts in the industry include efforts to make lingerie inclusive of all body types while centering the marketing on the concept of body positivity.
OPPORTUNITIES TO SCALE
Scale opportunities include expanding sales to the US and Middle Eastern markets or creating listings on popular eCommerce sites like Amazon and Walmart. The company could also launch a strong social media marketing campaign and establish an influencer campaign, which could further increase profits.
Asking Price: $550,000
Gross Income: $542,856
Cash Flow: $237,710
Year Established: 2020
Employees: 5
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