Excellent Brand Presentation: Subscription-Based Ecommerce Retailer in Oral Care Sector
This unique ecommerce retailer in the oral care space offers a hands-free device that simultaneously cleans all teeth at once using a mouthpiece, which delivers the company’s proprietary liquid toothpaste. The business is built around a subscription-based platform where clients routinely restock their consumables, resulting in an $82 average ticket value, and 55,000 unique visitors to its own DTC website storefront every month. With a celebrity product endorsement, well-established supplier relationship, and a sturdy social media presence, this brand is poised for Amazon, wholesale, and brick-and-mortar expansion, as well as new products and related lines.
OPERATIONS
The business is primarily operated through a subscription-based model, offering customers the opportunity to purchase its proprietary mouthpiece and toothpaste, as well as cross-sells such as a popular activated charcoal teeth whitener. The hands-free device is FDA-approved, appeals to those looking for convenience, and was invented by the company’s founders in response to a common problem experienced by people all over the world – not brushing their teeth properly. The product is remotely fulfilled and sees an average ticket value of $82.
The business has a well-established supplier relationship and remotely fulfills its products. The existing supply chain can be leveraged to expand the product line to include new products and related lines.
MARKETING AND KEY METRICS
The business has a strong brand presence, with top-notch brand presentation from storefront to unboxing and initial experience. The company’s social media presence is good, with a strong celebrity product endorsement, and it has a sturdy social media presence. The focus thus far has been selling on the company’s own DTC website storefront. It is poised for Amazon, wholesale, and brick-and-mortar expansion.
The business is currently selling only through its own customer-facing e-commerce storefront. It is well-positioned for Amazon, wholesale, and brick-and-mortar expansion, which could double revenue with the use of Amazon’s Subscribe & Save program. This program is a natural fit for the company’s subscription-based business model. The business could also expand internationally into new markets and offer a redressed kids’ line of core items, improve teeth whitening offerings, or expand its core product line.
The business has an $82 average ticket value and sees 55,000 unique visitors to its own DTC website storefront every month. It is built upon a subscription-based platform and primarily offers a core product and cross-sells such as activated charcoal teeth whitener.
The business focuses on providing its customers with quality oral care products. The core product is ideal for those who find it difficult to brush their teeth properly, so it has broad appeal in the personal care space. Customers are primarily subscription-based and the business has established a strong brand awareness and a celebrity product endorsement.
BUSINESS MODEL & RESOURCES NEEDED
The business is run by two employees, and it is well-positioned for growth with a sturdy platform and supplier relationship, a strong brand presence, and a core product that appeals to those looking for convenience.
THE INDUSTRY
The personal care industry is growing every year as people become increasingly focused on self-care. The oral care sector is no exception. This business focuses on the innovative delivery of an FDA-approved hands-free device that cleans all teeth at once, making it both convenient and effective. The device is ideal for those who find it difficult to brush their teeth properly, so it has broad appeal in the personal care space. The business offers a unique and proprietary personal care product that fills a need in the market, resulting in consistently strong customer demand and sales.
OPPORTUNITIES TO SCALE
The brand’s scale opportunities include Amazon, wholesale, and brick-and-mortar expansion. The use of Amazon’s Subscribe & Save program would also allow for a more extensive customer outreach. The business could expand into new markets internationally and offer new products or redressed kids’ lines of core items, as well as add new offerings to improve teeth whitening offerings.
Asking Price: $175,000
Gross Income: $341,824
Cash Flow: $100,000
Year Established: 2018
Employees: 2
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