Exclusive Jewelry & Accessories Retailer with Unique Product Lineup
This eCommerce retailer specializes in selling unique and exclusive jewelry and accessories. With over 200,000 monthly visitors and a large customer email list, this business stands out in the jewelry and accessories niche. The company operates with a small warehouse and a highly efficient team, making it easy to manage from anywhere in the world.
OPERATIONS
The business focuses on fashion-forward jewelry for men and women under the age of 30, with a particular emphasis on the travel and streetwear niches. All products are unique to the brand and can be customized and personalized. The business has recently introduced customization options, which have significant potential for scaling the business.
The business requires a small warehouse for inventory storage. Products are sourced from a custom fulfillment setup in China, allowing for efficient and timely shipment to customers. The company’s supply chain and logistics operations are well-established and optimized for smooth operations.
MARKETING AND KEY METRICS
The company’s marketing strategy has primarily centered around Facebook and Instagram ads, Google Ads, and working with micro-influencers. Instagram has been especially successful, with daily posts driving engagement and sales. The current owners believe there is room for growth in using social media and influencers as a marketing channel.
The primary sales channels for this business are the company’s eCommerce website and social media platforms. The business has seen success with Facebook and Instagram ads and believes there is potential for further growth through social media marketing and influencer partnerships.
The key metrics for this business include website traffic, conversion rate, customer acquisition cost, customer retention rate, and average order value. These metrics help determine the effectiveness of marketing and operational strategies and can be used to optimize and scale the business.
The customer base for this eCommerce retailer consists primarily of men and women under the age of 30 who are interested in fashion-forward jewelry and accessories. The business targets niche markets such as travel and streetwear, which appeals to a specific demographic. The company also has a customer email list of 40,000, which allows for targeted marketing campaigns.
BUSINESS MODEL & RESOURCES NEEDED
Currently, the business is managed with minimal employee involvement. The owners invest an average of 5-7 hours per week, and they have contract employees, including a social media manager, influencer, and content manager. These contracted employees are willing to stay on with the business.
THE INDUSTRY
The jewelry and accessories industry is a highly competitive market with significant growth potential. The rise of eCommerce has opened up new opportunities for online retailers to reach customers worldwide. This business targets the under 30 demographic, focusing on fashion-forward jewelry in niche markets such as travel and streetwear. Examples of successful companies in this industry include Mejuri and BaubleBar.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. One example is expanding the product offering by introducing new designs and styles. Additionally, the business can leverage social media and influencer marketing to reach a larger audience. Building a long-term SEO strategy and optimizing ad buying can also contribute to scaling the business.
Asking Price: $1,116,000
Gross Income: $2,012,468
Cash Flow: $476,305
Year Established: 2018
Employees: 6
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