Exploring the Growth of a Cell Phone Accessories Retailer
This unparalleled offering is an eCommerce cell phone accessories seller. Carrying an incredible YOY growth rate of 37%. Over its 8 years of successful business, this company has developed a high-value brand featuring cutting edge products that are always in demand.
OPERATIONS
This company drives unimaginable ROI leveraging a unique inventory buying system. The business generates most of its digital traffic through its Exact Match Premium Domain, but adding marketing efforts such as paid media, extended selling platforms, SEO, and the creation of an in-house brand could each skyrocket this company’s already extraordinary profits. The ownership team dedicates 4-7 hours per week to maintaining and scaling this booming business.
The business utilizes an 85% just in time shipping model and counts on a mix of digital advertising and marketing initiatives to remain competitive. Mainly focused on Google Ads, Facebook Ads, email marketing, and Bing Ads, this business uses an adaptable approach to inventory management, allowing it to shift to new products as opportunities arise.
MARKETING AND KEY METRICS
Utilizing a balanced marketing mix of Google Ads, Ad Network, Shopping Network, Bing Ads, Facebook Ads, and email marketing through MailChimp; this company generates an incredible amount of traffic every month. At the moment, their Google Ads efforts are their top outreach channel, delivering 78% of all annual sales.
The company can expand rapidly by adding more products and services to its offering, integrating Amazon, creating a Wholesale Branch, or increasing its footprint in outside selling platforms. Social media, advertising efforts, and SEO practices are also growth opportunities.
This incredibly strategic business utilizes an 85% just in time shipping model along with 15% carried stock. The current framework secures advantageous supply lines of the most in-demand products before any competitor. With 24,000+ daily site visitors and more than 22,000 individual SKUs, this company generates an exceptional amount of ROI.
This innovative opportunity brings in unparalleled returns by offering top-of-line phone accessories across every popular phone brand, model, and type. Its one-of-a-kind product purchasing process creates an unrivaled competitive advantage that has helped this brand gain awareness, popularity, and profits above the rest of the industry.
BUSINESS MODEL & RESOURCES NEEDED
To effectively maintain this company’s highly profitable framework, the business requires 4 employees to handle daily operations and maintain the warehouse and customer service. At the moment, all incoming emails are managed by a digital ticket system called OS Ticket, known for its automatic and efficient product management.
THE INDUSTRY
The cell phone accessories industry is expanding at an impressive rate while engaging in new product development, rewarding marketing campaigns and constant innovation. Other businesses capitalizing on this industry include major online retailers like Amazon, Best Buy, and Walmart, as well as individual vendors operating on platforms like Etsy and eBay.
OPPORTUNITIES TO SCALE
This well-established eCommerce provider is perfectly positioned to gain partners through lucrative and exclusive distribution agreements. The creation of an in-house private label brand is another innovative growth opportunity. Additional exciting paths to expansion include after-sales product offerings such as warranties and repairs, purchase platform expansion, extended advertising efforts, and wholesale supply options.
Asking Price: $9,500,000
Gross Income: $8,091,500
Cash Flow: $2,181,650
Year Established: 2012
Employees: 4
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