Explosive Amazon FBA Dental Care Brand: 50% YOY Growth & 5-Star Ratings

This eCommerce company is experiencing tremendous growth in the niche field of oral care products. With a 50% year over year growth, they are serving the rapidly growing market of dental care products in the U.S. Their products are under their own brand name, with 9 SKUs that are trademarked in the U.S.

OPERATIONS

The company sells its products on the Amazon platform and maintains a 5 Star Seller Rating based on more than 800 reviews. They also have sales on their Shopify platform. The company has effectively used PPC ads on Facebook, Instagram, and Amazon to find their customers.

The company relies on Fulfilled By Amazon for delivery, which helps to keep overhead costs low. They have solid recurring revenues for products that are recession-proof and used daily by millions.

MARKETING AND KEY METRICS

The company uses PPC ads on Facebook, Instagram, and Amazon to reach their target audience. They have also used sponsored ads on Amazon and various social media platforms. Their marketing efforts have led to a rising percentage of customer rebuys every month.

The company currently generates 65% of its sales on Amazon and 35% through its own Shopify site. They have opportunities for growth by expanding sales to other eCommerce websites such as Walmart and eBay, and by expanding internationally using Amazon’s platforms in Canada, Europe, Mexico, and other countries.

The key metrics for this company include sales revenue of over $870,000, a 5.0 lifetime Seller Rating on Amazon, and an average order value of $26.55. They also have a customer base that is predominantly aged 45 or older, with 18% of sales coming from repeat customers.

The company’s typical customer is age 45 or older, with most between the ages of 55-65. They have a customer base that is predominantly aged 45 or older, with 18% of sales coming from repeat customers.

BUSINESS MODEL & RESOURCES NEEDED

The current owner spends 8-10 hours per week running the business and has one full-time employee who handles customer contacts and social media posts.

THE INDUSTRY

The company operates in the oral care industry, which is experiencing steady growth. The market for oral care products is valued at $7 billion in the U.S. Their products include toothbrushes, denture adhesive cream, retainers, and denture clear tablets.

OPPORTUNITIES TO SCALE

There are scale opportunities available to this brand through enhanced digital marketing, product expansion, and international sales. They could launch an SEO program, use social media to expand their customer base, and take advantage of their email database for email marketing campaigns. They could also expand their product offerings and provide phone support for older customers.

Asking Price: $431,056
Gross Income: $878,517
Cash Flow: $107,764
Year Established: 2016
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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