Explosive DIY Home Improvement Niche: Proprietary Branded Product Ready to Go!
An established decorative concrete products company offering fully branded and proprietary solutions complimented with a collection of application tools and accessories, catering to homeowners, professional installers and commercial contractors in the evergreen market segment of home improvement. With 13 years of experience, the company offers e-commerce scalability and in-house manufacturing stability, poised for further growth as the home improvement market is at an all-time high.
OPERATIONS
The business offers a wide range of fully branded and proprietary decorative concrete solutions, with a collection of application tools and accessories to cater to various home improvement projects, as well as professional installers and commercial contractors. The company is online-based and offers a depth of product information and project education that rivals its competitors, making more than 90% of its revenue being derived directly from its website.
The company is fully relocatable or suitable for remote management, with handling and production conducted in a centrally-located mid-western location.
MARKETING AND KEY METRICS
The business has a highly recognized online brand name catering to the evergreen market segment of home improvement. Its offerings are tailored to homeowners, professional installers and commercial contractors within the DIY niche.
The company’s major sales channels are through its website. The business is poised for additional growth through additional sales channels such as Amazon and eBay, as well as wholesale distribution and private labeling and development of the commercial customer market.
The company’s key metrics are strongly influenced by its organic traffic and the strategic marketing of the brand name. Currently, more than 90% of the company’s revenue is derived directly from its website, which offers a depth of product information and project education rivaling its competitors.
The company’s customers include homeowners, professional installers and commercial contractors who are interested in decorative concrete solutions and DIY home improvement projects.
BUSINESS MODEL & RESOURCES NEEDED
The business employs 18 personnel, including skilled workers and customer service staff.
THE INDUSTRY
The company operates within the evergreen market segment of home improvement, catering to homeowners, professional installers and commercial contractors. The demand for home improvement has been at an all-time high, which indicates promise in the business’ scalability prospect, especially as it caters to a highly niched, specialty products retailing.
OPPORTUNITIES TO SCALE
Since the business is niche and highly specialized, there is immense scale potential, which includes additional sales channels such as Amazon and eBay, as well as private labeling and development of the commercial customer market. Wholesale distribution is also a lucrative opportunity.
Asking Price: $695,000
Gross Income: $1,348,773
Cash Flow: $321,831
Year Established: 2002
Employees: 18
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