Explosive Ecommerce Brand with 33k Instagram Followers and Growing Repeat Customer Base
This eCommerce brand offers intimate products for women and couples, with a focus on sexual health and wellness. They have a range of proprietary SKUs that appeal to a growing global market. Their operations are run efficiently with a highly automated business model. With a strong social media presence and successful marketing campaigns, they have seen continuous growth in their customer base. Their products have become a part of a growing social movement.
OPERATIONS
The business is highly automated, with the owner spending only 10-15 hours per week on tasks like running PPC ads, launching new products, posting on social media, and responding to customer inquiries. The company stocks all its inventory and has greater control over shipping times, supporting their reputation for strong customer service. Their scalability potential is high due to their efficient operations.
The company uses a team of sourcing agents to procure the highest quality products on the market today, and everything they sell is private labelled with their own packaging and sold under their brand name. Their efficient operations are bolstered by their ability to control their inventory and shipping processes.
MARKETING AND KEY METRICS
The company utilizes multiple marketing strategies, including PPC advertising, email marketing campaigns, and social media accounts with a following of over 32,000 on Instagram. Their social media ads and use of affiliate marketing has also seen success. Their social media campaigns have increased their organic traffic, allowing them to expand and grow their customer base.
The company uses multiple sales channels, including their own eCommerce site, as well as social media, email marketing campaigns, and affiliate marketing. They plan to launch an influencer marketing campaign as well, to expand their audience even further.
The company has seen a rise in lifetime customer value, increasing from $57 to $200. Their products are unique and innovative, appealing to a growing market that values sexual health and wellness. They ship an average of 600 orders a month, with monthly site visitors currently over 30,000.
Their customers are primarily women between the ages of 18 and 40, but more recently, they have seen an increasing number of male shoppers on their site. Customers lie towards those who prioritize personal wellness, sexual health, and open-mindedness towards sexual exploration.
BUSINESS MODEL & RESOURCES NEEDED
The current owner spends 10-15 hours per week operating the business. The business uses the skills of third-party contractors for additional support.
THE INDUSTRY
The global sexual wellness market is rapidly emerging as consumers prioritize their personal health and wellness. The market is set to reach $40.4 billion in value by 2027, with a growth rate of 5-10%. The global sex toys market is also booming, valued at $33.64 billion in 2020 and projected to grow by an annual rate of 8.04% through 2028. This company recognized these emerging trends and are poised to reap the benefits of a growing social movement that values personal wellness and sexual health.
OPPORTUNITIES TO SCALE
As sexual wellness products become less taboo, this company is well-positioned to scale quickly and see increased profits at an impressive rate. They have successfully expanded their customer base through social media marketing and currently ship a high volume of orders each month. With a strong brand messaging and multiple products that appeal to a growing market, there is a lot of room for continued growth. The company is also planning to launch a new product aimed at increasing their lifetime value amongst male shoppers.
Asking Price: $1,053,912
Gross Income: $537,646
Cash Flow: $341,390
Year Established: 2019
Employees: 1
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