Explosive eCommerce Retailer with 3 Popular Wellness Brands Achieving 350% Year-over-Year Growth
This ecommerce retailer operates three brands in the health and personal wellness sectors. They offer a variety of products that eliminate risk associated with concentration and seasonality. The company has seen a 350% year-over-year growth rate and is focused on 15 consumer products sold through multiple sales channels, including Amazon. With a portfolio of brands and a strong foundation for growth, this business has significant scale opportunities.
OPERATIONS
The business operates on 6 Amazon marketplaces and other sales channels, with fulfillment logistics managed by Amazon. The back-end operations are handled by a seasoned staff. The company entered the EU marketplace by forming a subsidiary company in 2017.
Fulfillment logistics are managed by Amazon (Fulfilled by Amazon – FBA) and back-end operations are handled by a seasoned staff.
MARKETING AND KEY METRICS
The company targets multiple demographics with its well-rounded product assortment. The products are gift-able in nature, generating a large portion of sales during holidays.
The business sells its products through multiple sales channels, including Amazon, and is experiencing significant growth in these channels.
The key metrics for this business include year-over-year growth rate, sales volume, customer acquisition cost, customer retention rate, and average order value.
The customer base for this business includes consumers who are interested in health and personal wellness products. The target audience varies depending on the brand and product.
BUSINESS MODEL & RESOURCES NEEDED
The business has 4 employees who manage the day-to-day operations.
THE INDUSTRY
The health and personal wellness industry is a growing sector with high demand from consumers. This business operates in sub-categories such as electric massagers, men’s beard grooming, and personal care essentials. These sub-categories have long-term potential and target specific audiences. The industry is characterized by constant innovation and the introduction of new products to meet consumer needs. Examples of companies in this industry include Brookstone, The Art of Shaving, and Bath & Body Works.
OPPORTUNITIES TO SCALE
The business has significant scale opportunities, including expanding the product assortment within each brand, entering new sales channels, and expanding into international markets. Additionally, they can explore licensing or franchising opportunities.
Asking Price: $13,500,000
Gross Income: $13,321,214
Cash Flow: $3,505,716
Year Established: 2016
Employees: 4
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