flying toy in action

Explosive Gadget and Toy Brand with 246K Social Media Followers and 300M Video Views

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This eCommerce brand operates primarily on social media platforms, particularly TikTok, to promote their line of innovative and AI-powered gadgets and toys. Their unique flying toys are suitable for children and adults, and they have been growing steadily in the highly profitable toy industry. With an AOV of $25, this brand has enjoyed solid sales growth and has 246,000+ followers on TikTok, with 300 million views and 4.2 million likes. The company’s operations are based on their Shopify website, and they benefit from dropshipping their products from their supplier for most of the year, keeping costs low. Their growth opportunities are exceptional, and they are ripe for expansion into eCommerce giants such as Amazon, Walmart, and eBay.

OPERATIONS

This company operates with the help of their supplier, who dropships their products for most of the year, only stocking items for less than a month annually. Their marketing strategy is one of their most significant assets, with a 220% ROI from their TikTok campaigns and more than 187,000 unique monthly visitors to their website thanks to their social media presence. The company also has an SMS texting program that includes abandoned cart reminders, product cross-sells, and an ROI of over 2,000%. The company has yet to explore SEO, email marketing, or influencers, but all these avenues offer great potential to expand their reach even further.

This brand benefits from dropshipping their products from their supplier, keeping costs low and stock minimal, less than a month annually.

MARKETING AND KEY METRICS

This brand operates primarily on social media, particularly TikTok, with 246,000+ followers and 300 million views and 4.2 million likes. Their viral presence on social media has helped to continuously expand their customer base, particularly among 18-to-24-year-olds who respond well to their short-form videos. The strategy has been profitable, with an ROI of 220%. The company is also benefitting from a 187,000+ unique monthly traffic on their website.

This brand operates primarily on social media platforms, particularly TikTok, with 246,000+ followers and 300 million views and 4.2 million likes. They have their website that operates on the Shopify platform, and they could benefit from expansion into eCommerce giants such as Amazon, Walmart, and eBay. They have explored SMS texting and email marketing with excellent results and could greatly benefit from an influencer campaign.

This company enjoys a $25 AOV, with an average order value of $25, and solid sales growth for their three top products (with 9 variations altogether). They have not invested in SEO yet, but they boast an enviable 187,000+ unique monthly visitors, 73,000+ on their email database with 53,000+ subscribers, and over 10,000 followers on Instagram.

This brand’s innovative and AI-powered gadgets and toys have enjoyed enormous attention through the company’s active social media platforms, with 246,000+ followers on TikTok and a phenomenal 300 million views and 4.2 million likes. Their viral presence on social media has helped to continuously expand their customer base, particularly among 18-to-24-year-olds who like the short-form videos they regularly post.

BUSINESS MODEL & RESOURCES NEEDED

Not applicable

THE INDUSTRY

This brand operates in the toy industry, which had sales of $101.9 billion in 2022, with outdoor and sports toys being the highest-grossing category in the U.S., worth $5.36 billion in sales. Tech-centric toys are becoming increasingly popular, making the company’s innovative and AI-powered gadgets and toys appealing to kids and adults alike.

OPPORTUNITIES TO SCALE

This brand has compelling scale opportunities, including expansion into eCommerce giants such as Amazon, Walmart, and eBay. They could also benefit from expanding their SKUs to include games that can be played along with their flying toys, and they show great potential for international expansion. They have yet to explore email marketing, SEO, or influencer campaigns, all of which could significantly expand their reach.

Asking Price: $700,000
Gross Income: $1,430,628
Cash Flow: $310,460
Year Established: 2021
Employees: 1

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