Explosive Growth for Proprietary Water Infusion Consumer Products Brand Through Ecommerce Channels
Our brand specializes in premium water-infusion bottles with applications for fitness consumers, casual users, and children. We have exclusive manufacturing contracts and unique bottom-fed infuser design. We sell directly to consumers through our website and Amazon storefront, with 36% YoY growth and 23% net margins. Our brand has strong social media presence and opportunities for expansion into international markets and brick-and-mortar presence. This is a portable business with minimal overhead.
OPERATIONS
We outsource PPC and SEO management and utilize remote VAs for CSR duties. This allows us to focus on growth and expansion of the business.
We have exclusive manufacturing contracts for our unique water-infusion bottles. Our supply chain and logistics are streamlined to ensure efficient production and delivery.
MARKETING AND KEY METRICS
Our brand has strong brand loyalty and a robust social media presence. There are opportunities for point-and-click Amazon expansion, wholesale, affiliate partnerships, and additional online sales channels.
We have experienced significant growth through our ecommerce channels, including our branded website and Amazon storefront. There are opportunities to further expand our sales channels through international markets and brick-and-mortar presence.
Some key metrics we track include YoY growth, net margins, average ticket value, and customer acquisition cost.
Our customer base consists of fitness enthusiasts, health-conscious individuals, and parents looking for healthy options for their children.
BUSINESS MODEL & RESOURCES NEEDED
We have a small team of 3 employees who manage the day-to-day operations of the business.
THE INDUSTRY
The water-infusion consumer products industry is a growing market with a wide demographic reach. Our products cater to fitness enthusiasts, health-conscious individuals, and parents looking for healthy options for their children. The industry is characterized by innovation and constant demand for new and unique products. Examples of other companies in the industry include popular water bottle brands like Hydro Flask and Infuser Water Bottle Co.
OPPORTUNITIES TO SCALE
There are various scale opportunities for our brand, including expansion into related product verticals such as pitchers, ice molds, and toddler sippy cups. We can also explore wholesale and affiliate partnerships, as well as point-and-click Amazon expansion into international markets.
Asking Price: $475,000
Gross Income: $713,145
Cash Flow: $143,096
Year Established: 2015
Employees: 3
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