Explosive Growth: Honeybee Lip Balm & Skincare DTC Ecommerce Brand with 22 Month Over Month Growth and Robust Social Media Following on TikTok & Instagram
Honeybee Lip Balm & Skincare is a DTC eCommerce brand selling lip balm and skincare products. Their unique packaging and effective formulas have allowed them to thrive in the highly competitive personal care industry. The company is commitment to sustainability and raising awareness for environmental causes.
OPERATIONS
Honeybee Lip Balm & Skincare operates efficiently through an inventory model and keeps products in stock at their agent’s warehouse to fulfill orders. The current owners are spending between 20-25 hours each week running the business, focusing on tasks such as creating and managing media promotions.
The company operates through an efficient inventory model, cost-efficient packaging, and is able to ship quickly and efficiently fulfilling daily orders between 350 to 1,000.
MARKETING AND KEY METRICS
The company is marketed through social media, email marketing, and PPC ads on Google, Facebook, and TikTok. Their social media has 51,000+ followers on TikTok and 22,000+ on Instagram. They also have a large database of over 67,000 email subscribers.
Honeybee Lip Balm & Skincare has grown sales due to a loyal customer base and effective social media marketing. Existing customers are also urging the brand to launch new flavors and expand their product offerings. They are generating revenue through a direct-to-consumer (DTC) business model and have the potential to expand sales on Amazon, Walmart, and eBay.
The company has enjoyed 22% month-over-month net margins and gross profits. Revenue has exceeded $1 million within two years of launching. Their Average Order Value is $28.38 and their Repeat Customer Rate has already risen by 10%.
Honeybee Lip Balm & Skincare attracts customers who value sustainable personal care products and bee-centric causes. Their customer base is loyal and enthusiastic, leaving highly positive reviews about the quality and packaging of their products.
BUSINESS MODEL & RESOURCES NEEDED
The company operates with one employee and several virtual assistants.
THE INDUSTRY
As lip care products remain in high demand worldwide, Honeybee Lip Balm & Skincare has thrived with their unique packaging and sustainable, bee-centric products that appeal to individuals interested in personal care and sustainability. Their products have raised awareness for ESG causes and contributed to a rising shift toward sustainable goods globally.
OPPORTUNITIES TO SCALE
Honeybee Lip Balm & Skincare has enviable opportunities for rapid scaling, particularly through expanding SKUs, adding new sales platforms, and boosting their SEO. Upsells already account for 5% of their sales, showcasing the potential for repeat and increased sales.
Asking Price: $1,000,000
Gross Income: $1,181,152
Cash Flow: $251,840
Year Established: 2021
Employees: 1
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