Explosive Growth of a Healthy Elixir Brand: 71% Repeat Order Rate and Massive YOY Sales Increase

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This DTC eCommerce brand offers custom, proprietary Elixir Formulations made from natural raw products with a high concentration of shikimic acid, including White Pine Needles, Star Anise, and Fennel Seeds. The elixirs promote health and wellbeing and are made using organic extraction methods and follow-up testing for heavy metal content. The brand sells through its Shopify-built website and has expansion opportunities available to sell on Amazon and additional eCommerce platforms. The Health & Wellness sector’s growth is explosive, and the industry has and will continue to be incredibly lucrative, providing enormous growth opportunities for this company.

OPERATIONS

The brand manufactures, stocks, and fulfills 100% of its inventory, and orders are fulfilled via USPS directly to customers. The website is built on Shopify and is user-friendly and easy to navigate. The company requires minimal workload, with the owner only spending 10 to 12 hours weekly on the business, focusing primarily on product manufacturing, payroll, fulfilling larger orders, and marketing.

Raw materials for the products are sourced from sustainable US suppliers, and the company concentrates on elixirs that enhance quality of life and contribute toward clean living. The company’s logistics are first-rate, and management has fine-tuned operations.

MARKETING AND KEY METRICS

The company has enormous growth opportunities through mass retail, influencer marketing, subscription boxes, and international expansion. Additionally, implementing digital advertising, affiliate marketing, and additional sales channels can increase reach. The company has a growing database of over 13,000 customers that should be taken advantage of through email marketing campaigns to keep existing and potential customers constantly aware of specials, new products, and the brand in general.

The business has enormous revenue growth opportunities through various digital marketing campaigns, mass retail, influencer marketing, subscription boxes, and international expansion. With unique products and a loyal and happy customer base, the company has established a strong reputation, and its profit margins are enviable.

The brand has an impressive 71% repeat order rate and an average order value of $152. The company attracts thousands of visitors to its website every month, with expansion opportunities through mass retail, international expansion, and various digital marketing campaigns.

The company has a growing database of over 13,000 customers and an impressive 71% repeat order rate, with enormous opportunities for international expansion, subscription boxes, and influencer marketing campaigns.

BUSINESS MODEL & RESOURCES NEEDED

The business has minimal employees, with the owner, one customer service and fulfillment person, and two brewers who manufacture and bottle products. The business comes with no specialized systems or skills needed to operate it and is ideal for a first-time operator or an eCommerce or wholesale expert.

THE INDUSTRY

The Health & Wellness sector is a valuable industry with enormous growth opportunities as more and more people realize the importance of healthy supplements in their diets. Many businesses use influencer marketing and subscription boxes to reach new audiences and drive online traffic and sales. The brand’s niche lends itself extraordinarily well to influencer marketing on social media, particularly Instagram and TikTok.

OPPORTUNITIES TO SCALE

Expansion opportunities are endless for this business. Given the brand’s success in the USA, international expansion into lucrative markets, such as parts of Asia and South America, is a highly profitable prospect. The brand can scale its operation through mass retail and extensive digital marketing campaigns and partner with influencers aligned with the brand to reach new audiences.

Asking Price: $4,250,000
Gross Income: $2,369,909
Cash Flow: $1,802,936
Year Established: 2021
Employees: 3

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