Explosive Growth of Ecommerce Brand in Copper-Infused Compression Gear Across Amazon, Walmart, and DTC Channels
This eCommerce brand sells a wide range of Copper-Infused Compression Gear. The unique selling proposition is that its textiles are infused with the highest copper ions content available on the market. The company offers compression sleeves, socks, braces, and splints made of or lined with copper-infused textiles. The brand markets 11 established and 14 new products, and brings 4 or more new products to market each quarter based on market research. The revenue channels include Amazon, the company website, and Walmart, with 94%, 3%, and 3% sales breakdown respectively.
OPERATIONS
The sourcing process involves extensive tracking of competitors’ products, data mining on Amazon, finding the best factories, and ordering samples. The company uses a 100% inventory stock model delivered from three locations. A 3PL handles website and Walmart orders, while Amazon orders are fulfilled by FBA. The company ships around 500 orders daily.
The company’s sourcing process involves finding the best factories for each product and ordering samples. Once a final product sample meets expectations, the sourcing team arranges mass production and orders the items. An independent contractor inspects the final products at the factory in China. The company uses a 100% inventory stock model and works with fulfillment services for order processing and logistics.
MARKETING AND KEY METRICS
The brand promises the highest quality natural copper, the highest copper content, and offers a PAIN-NO-MORE guarantee. It targets customers who suffer from pain, burning, redness, and other similar issues, offering copper-infused products to help relieve pain and aid in healing.
The company sells its products through Amazon, the company website, and Walmart. The sales breakdown between platforms is 94% for Amazon, 3% for the website, and 3% for Walmart. The company has been experiencing an 80% growth rate in 2022.
Key metrics for this business include revenue breakdown by sales platform, average order values across platforms, and seasonal sales patterns.
The typical customer base for this business consists of individuals who suffer from pain, burning, redness, and other similar issues. The brand targets married females who are 45 or older, representing 60% of the audience. Core customer personas include the Thoughtful Wife, Older Man, Active Athlete, and Recovering Individual.
BUSINESS MODEL & RESOURCES NEEDED
The company functions with contractors who handle various aspects of the business, such as Amazon and Walmart accounts, website maintenance, social media, customer service, sourcing, logistics, accounting, and product inspection. The owner spends about 10 hours per week managing the team.
THE INDUSTRY
The Copper-Infused Compression Gear industry offers products that provide pain relief and aid in healing. Copper-infused textiles are used to make compression sleeves, socks, braces, and splints. These products are particularly popular among individuals who suffer from nerve-related pain, allowing them to experience relief and improve well-being. Examples of companies operating in this industry include Copper Fit, Tommie Copper, and CopperJoint.
OPPORTUNITIES TO SCALE
Scale opportunities for this business include expanding product offerings, optimizing marketing strategies, and exploring new sales channels. Examples of scale opportunities include introducing new copper-infused products, leveraging social media advertising to reach a wider audience, and exploring partnerships with other online retailers.
Asking Price: $2,300,000
Gross Income: $4,547,287
Cash Flow: $640,730
Year Established: 2014
Employees: 1
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