Explosive Growth of Unique Gift Brand in the Remembrance Gift-Giving Vertical
This company is a leader in the personalized gift space, offering unique and heartfelt gifts that allow customers to customize songs, special dates, and places. With a focus on the remembrance vertical, they provide customers with a thoughtful way to honor their loved ones. The brand has experienced significant growth since its establishment in 2021, with revenue increasing by 316% YoY.
OPERATIONS
The company has a highly efficient operations team, which includes two owners, a part-time shipper, three virtual assistants for file creation, and two virtual assistants for customer service. They operate using a hybrid inventory model, where orders are custom made after purchase and sent to a local manufacturer to be printed. Each product is then shipped from the company’s office.
The brand uses a hybrid inventory model, where each product is custom made after a purchase is made. The company then sends the file containing the customer’s photo and title to a local manufacturer to be printed. Once completed, the product is then shipped from the company’s office.
MARKETING AND KEY METRICS
The company has a strong social media presence, with a significant following on Instagram, Facebook, and TikTok. The brand’s videos have received over 2 million views on TikTok, and they use PPC ads on both TikTok and Facebook to promote their products. They also gain organic traffic through email campaigns to their customer database of over 100,000 subscribers.
The company primarily uses social media channels such as Instagram, Facebook, and TikTok to reach its customer base. They also gain organic traffic through email marketing campaigns. The brand has experienced strong sales during gifting occasions such as Valentine’s Day, Christmas, and Mother’s Day.
The company’s average order value is $54, and they make up to 1,000 shipments per day during peak season. They have a significant customer base of people between the ages of 18-35 who are looking for unique gifts for their loved ones.
The company has a loyal customer base of people between the ages of 18-35 in a relationship who are looking for unique and sentimental gifts for their loved ones. They also attract customers who are interested in personalized items that are thoughtful and meaningful.
BUSINESS MODEL & RESOURCES NEEDED
The team includes two owners, a part-time shipper, and five virtual assistants for file creation and customer service. Their operations are highly efficient, allowing the owners to devote only 20 hours per week to the business.
THE INDUSTRY
The company operates in the personalized gift space, with a focus on the remembrance vertical. The remembrance gift industry is a successful one, providing customers with thoughtful ways to honor their loved ones. As the gifting industry continues to boom, personalized gifts have become increasingly popular. The company’s unique plaques are highly customizable, allowing customers to upload photos, dates, and locations to create a special and meaningful product.
OPPORTUNITIES TO SCALE
The brand has numerous opportunities for expansion, including selling on marketplaces such as Amazon and Etsy, launching new products, and expanding into international sales. With a growing customer base and a significant social media following, the company has the potential to scale rapidly.
Asking Price: $1,950,000
Gross Income: $3,838,069
Cash Flow: $547,897
Year Established: 2021
Employees: 6
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