Explosive Growth Potential: Scaling an E-Commerce Lifestyle Products Website with a Massive Affiliate Base
This is a bleeding-edge, fast-moving opportunity in the lifestyle product segment with broad-spectrum, medium to low-ticket impulse Internet purchases. It identifies a wide array of unique and trendy merchandise from branded and unbranded consumer electronics accessories to assorted home goods accessories. The website has recorded massive growth year-over-year since its inception. They have a zero-cost advertising model that allows their loyal members a chance to beta test each product and the best performing products are distributed through the website’s expansive affiliate network, which reaches more than 10,000,000 people.
OPERATIONS
The business features a highly polished, fully-automated E-Commerce platform that is easy to work with. It requires minimal work, a built-in affiliate network with white labeling in-place, low-overhead 3PL/Dropship model with on-demand outsourced primary manpower.
The website employs a low-overhead 3PL/Dropship model with on-demand outsourced primary manpower.
MARKETING AND KEY METRICS
The website features a zero-cost advertising model that allows its loyal members early access to new products, thereby effectively getting paid to beta test each product. The best-performing items are then distributed through the website’s expansive affiliate network that reaches over 10,000,000 people.
Direct sales are generated from the website’s highly polished e-commerce front-end that sees 17,000 unique visitors per month. Additionally, direct sales are generated through the website’s highly polished E-Commerce front-end, that sees 17,000 unique visitors per month.
Year over year growth
The website has a large affiliate base that has grown massively year-over-year. Additionally, 17,000 unique visitors per month access the e-commerce front-end for direct purchases.
BUSINESS MODEL & RESOURCES NEEDED
The company maintains a lean team with just one employee.
THE INDUSTRY
The business is an online E-commerce lifestyle product store that specializes in broad-spectrum, low-to-medium ticket impulse Internet purchases. They feature a rotating assortment model that puts forward those SKUs & product types that see the most play over time, ensuring dynamically capitalized trends in the highly fluent consumer lifestyle goods market. A good example of this product mix would be cell phone and tablet accessories and assorted home goods accessories.
OPPORTUNITIES TO SCALE
Scale opportunities could include expanding the website’s customer base by leveraging social media. They could also expand their product inventory as well as grow their affiliate network.
Asking Price: $2,100,000
Gross Income: $4,526,952
Cash Flow: $585,373
Year Established: 2012
Employees: 1
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