Explosive Women’s Fashion Brand with 75% YOY Growth and 112K Instagram Followers
This eCommerce brand offers a variety of fashionable and high-quality footwear, handbags, and accessory pieces for women. The company has seen impressive 75% year-over-year growth since its start in 2017 and is projected to bring in $6.3 million in sales revenue for 2021. Their target market consists of fashion-forward women aged 30-40, with a focus on seasonal releases to cater to their style.
OPERATIONS
This company operates exclusively online with low overhead, allowing for maximum profit margins. They partner with a global production and shipping agency to offer a wide range of over 220 SKUs, while their two 400-foot warehouses in the US and Portugal handle returns and stocking of best-selling items. Most shipments are made on-demand from their production partner, with the majority going to the US with additional orders shipping to Canada, Australia, and the UAE.
With warehouses in the US and Portugal, this company uses their Portugal warehouse for future growth opportunities in France, Germany, and the UK. They have partnered with a global production and shipping agency to offer a wide range of over 220 SKUs while their two smaller warehouses handle returns and stocking of best-selling items. Their shipments are mainly made on-demand by their production partner.
MARKETING AND KEY METRICS
Aggressive social media marketing through Instagram and an email subscriber list of 108,000 drives a significant amount of traffic to their online store. With over 112,000 active Instagram followers, they’ve also found success with a profitable affiliate marketing program, making a 6.68x return on investment while converting collaboration requests into sales. The company also invests significant advertising spend in Facebook Ads, seeing a lifetime return on investment of 4.2x.
The company has found success in social media marketing through Instagram and their email subscriber list, as well as through sponsored Facebook Ads. With 75% year-over-year growth and a projected $6.3 million in sales revenue for 2021, there is still room for growth by expanding advertising to other channels like Google Ads and optimizing their SEO on their website.
The company sees approximately 130,000 unique monthly visitors, with an average order value of $61. They have a 20% repeat order rate and offer a seasonal release model to cater to fashion-conscious women aged 30-40.
The company’s target market is fashion-conscious women aged 30-40, located mainly in the US, Canada, Australia, and the UAE. They have found success with a seasonal release model and have a 20% repeat order rate.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has four full-time employees and one part-time-employee, with limited eCommerce and sales experience. As the business continues to grow, hiring professionals with relevant experience and knowledge will be crucial in scaling up their operations.
THE INDUSTRY
This eCommerce brand operates in the women’s fashion footwear and accessories vertical, catering to fashion-forward women aged 30-40. Some examples of companies in this industry include Zara, Steve Madden, and DSW.
OPPORTUNITIES TO SCALE
To scale their business, the company can expand their staffing to handle the increased sales volume and improve shipping speeds. Additionally, investing in a proprietary line of branded goods could help them establish themselves as a leader in their market and offer more unique products. Optimizing their website for search could also help them reach new markets.
Asking Price: $550,000
Gross Income: $2,910,137
Cash Flow: $228,993
Year Established: 2017
Employees: 4
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