Explosive Year-Over-Year Growth for Sporting Home Goods Ecommerce Retail Brand Portfolio
This eCommerce retailer specializes in finding, building, and selling products primarily on Amazon. They have grown to include five brands across 33 SKUs. They have seen a massive 500% year-over-year growth rate and are projected to continue strong growth in 2019 with new product rollouts.
OPERATIONS
The company has a focus on Amazon.com eCommerce sales channels and clean operations through the Fulfilled by Amazon logistics model. This means that Amazon handles all storage, shipping, and customer support, allowing the company to focus on product development and growth.
Through the Fulfilled by Amazon logistics model, Amazon handles all storage, shipping, and customer support for shipments. The company can focus on product development and growth.
MARKETING AND KEY METRICS
The company has the opportunity to grow via multiple sales channels, including retail, wholesale, and distribution, in addition to online marketplaces like Walmart.com, Jet.com, and eBay.com. Developing branded websites through smart PPC and social media buying is another potential avenue for growth.
The company has the potential to grow through multiple sales channels, including online marketplaces, retail, wholesale, and distribution. Developing branded websites through PPC and social media could also create additional sales opportunities.
This company has seen massive growth, with a 500% year-over-year top-line increase. They have achieved #1 best seller status in their product mix and feature highly scalable proprietary product lines.
BUSINESS MODEL & RESOURCES NEEDED
THE INDUSTRY
This company specializes in sporting and home goods, which include items such as compression gear, yoga mats, and cleaning tools. As an eCommerce retailer, the business model has shown significant growth, particularly on Amazon.com. The industry is highly competitive, but diversification across multiple sectors has allowed this company to minimize seasonality and concentration risks. The industry is projected to grow with the rise of eCommerce and more consumers shifting towards online shopping. Examples of other major players in this industry include Dick’s Sporting Goods, Academy Sports + Outdoors, and AmazonBasics.
OPPORTUNITIES TO SCALE
The company has seen significant growth, and there are numerous opportunities to scale further. Expanding into additional sales channels, developing branded websites, and new product rollouts are all potential avenues for growth. Optimizing PPC, social media buying, and enhancing SEO would also help increase sales and profitability.
Asking Price: $7,800,000
Gross Income: $10,210,536
Cash Flow: $2,120,819
Year Established: 2016
Employees: 4
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