Fair Trade Giftable E-Commerce Brand: A Look Inside
This eCommerce company specializes in innovative apparel, jewelry, home décor, and animal-themed gift-able items inspired by elephants to help save the ever-diminishing elephant population around the world. The company operates under fair trade practices and green-friendly retail, striving to do well while also doing good. The company has huge growth potential and very little competition thanks to its profitable scale that can be realized by the motivated ownership, which is attracting its target demographic for being environmentally-friendly and socially conscious.
OPERATIONS
The eCommerce company utilizes a hybrid drop-ship and stock model that maximizes margins and ensures a low time investment by the ownership. The sales channels include its highly-performing website eCommerce storefront and eBay. The company requires a low time investment by owners, which barely amounts to 6-8 hours per week. The business also has over 6,000 email addresses on file within the company’s database and a strong social media presence.
The eCommerce company utilizes hybrid drop-ship and stock models. It has multiple sales channels, including eBay and its highly-polished website eCommerce storefront, with minimal inventory investment. The company has streamlined its supply and logistics, allowing for minimal time investment by the ownership.
MARKETING AND KEY METRICS
The company primarily markets its product via its highly-polished website eCommerce storefront and eBay sales channels. The company has also developed an active social media presence with over 6,000 email addresses on file within the company’s database.
The company primarily markets its products through its ecommerce website storefront and eBay sales channels. The owners have the growth opportunity to expand to alternative sales channels such as Amazon and other online marketplaces.
The key metrics for this company include gross income, net profit, customer acquisition cost, customer lifetime value, email capture rate, conversion rate, website traffic, and social media followers.
The eCommerce company targets consumers interested in environmentally-friendly and socially conscious retail, with an emphasis on those concerned for elephant protection and preservation. The customer base is well-established and growing.
BUSINESS MODEL & RESOURCES NEEDED
The eCommerce company has 2 employees and requires minimal human resources. Given the minimal investment and easy management of the business operations, the ownership can easily handle the tasks required.
THE INDUSTRY
The industry features eco-conscious, fair trade practices, and green-friendly retail, where companies are helping people, animals, and ecological environments. The industry covers a broad range of products and makes a positive impact globally, such as companies that practice alternatives to fast fashion, animal cruelty-free products, and environmentally-friendly products. Companies such as Patagonia, The Body Shop, and Tom’s of Maine are examples of this industry.
OPPORTUNITIES TO SCALE
This company, in the fair-trade niche environmentalism retail vertical, has ample growth potential. The eCommerce company can expand its sales channels such as Amazon and other online marketplaces or diversify its SKU lineup.
Asking Price: $115,000
Gross Income: $236,199
Cash Flow: $50,691
Year Established: 2014
Employees: 2
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