Female Athleisure Brand with Direct-to-Consumer Shopify Storefront

This US-based athleisure brand offers a range of comfortable sportswear for women, ready for a run to the gym or lounging at home. The business has gained a strong following across social media and has reached more than 26,000 TikTok followers and 16,000 + Instagram followers, and holds a strategic network of 500+ influencers that can be utilized over and over again for product launches.

OPERATIONS

This 100% white-label company utilizes a 1,000 square foot warehouse to ship orders daily, with the current ownership spending 20-25 hours each week on managing operations, PPC advertising, social media engagement, and order fulfillment.

The business utilizes a 100% white-label model and ships products from a 1,000 square foot warehouse. While their products are not proprietary, they each carry the logo and come in custom colors that cannot be found anywhere else.

MARKETING AND KEY METRICS

This brand utilizes a powerful marketing initiative, with advertising on Snapchat, Facebook, and Google AdWords, while engaging consumers directly through TikTok, Instagram, and Pinterest. With ample scope to scale up, email marketing, YouTube engagement, Instagram advertising, and improved PPC campaigns could all be explored in the future.

This eCommerce retailer currently sells exclusively on its Shopify-enabled website and across 25 Dunham’s stores. Expanding to selling opportunities with Amazon.com, Walmart.com, and other brick-and-mortar stores could potentially yield more significant sales and brand awareness.

Delivering 45% net margins and an average order value of over $43.77, this phenomenally lucrative brand has made over $650,000 in sales in the last 9 months alone.

This athleisure sportswear brand targets the female demographic, which is the primary target of athleisure brands.

BUSINESS MODEL & RESOURCES NEEDED

This eCommerce retailer currently has 2 virtual assistants based in Asia; one handles customer concerns while the other oversees their vast network of 500+ social media influencers.

THE INDUSTRY

This is an emerging athleisure industry, carving its niche in the market alongside a multitude of competitors such as Lululemon, Gymshark, and Fabletics. The athleisure industry has shown an unprecedented growth rate over the last few years due to a rise in health consciousness and an affinity toward casual, comfortable wear. This online retailer is a lucrative acquisition with immense potential of exponential growth.

OPPORTUNITIES TO SCALE

With ample potential to scale, this online business could explore additional PPC initiatives, expanding social media engagement to platforms such as YouTube, expanding purchase channels onto Amazon.com, Walmart.com as well as into brick-and-mortar spaces to drive both awareness and revenue. This business could also diversify offerings with varied styles, colors, shoes, and water bottles to take the brand to new heights.

Asking Price: $1,307,726
Gross Income: $684,795
Cash Flow: $373,636
Year Established: 2019
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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