Five-Year-Old Ecommerce Baby Products Retailer with Impressive Social Media Presence and AOV of $450
This eCommerce retailer specializes in high demand strollers, car seats, and toys for babies. With an average order value of $450, the company has experienced significant growth and positive reviews for its appealing baby transport products.
OPERATIONS
The company currently operates on a Shopify platform and utilizes a drop ship model. There are opportunities to increase sales by stocking inventory or creating a hybrid model. Enhanced marketing efforts, including SEO and blog content, can also drive organic traffic to the website.
Currently, the company operates on a drop ship model, but there are opportunities to stock inventory in the US to reduce delivery time and increase sales. The company has strong relationships with top baby gear brands, providing competitive advantages and access to manufacturers’ warranties.
MARKETING AND KEY METRICS
The company has a strong digital marketing strategy, with 65% of sales coming from the Google Shopping network and 35% from social media followers. The brand has a large social media following, including 20,000+ followers on Pinterest, 13,410+ followers on Facebook, and 6,890+ followers on Instagram.
The company has opportunities for growth by expanding to other popular eCommerce sites such as Amazon and Etsy. Additional marketing efforts, such as SEO programs and enhanced customer service, can also contribute to sales growth.
Key metrics for this business include average order value ($450), monthly traffic (50,000+ visitors), and social media following (40,000+ followers).
The company has a global customer base due to its average order value of $450 and high-quality baby products. The target demographic includes parents aged 21-46 with high-end tastes and an average monthly income of $2,000+.
BUSINESS MODEL & RESOURCES NEEDED
The owner currently operates the business without the assistance of employees or contractors. The business can be easily managed with no special skills required. The owner is willing to provide 30 days of training for the buyer.
THE INDUSTRY
The global baby care products market is estimated to be worth $67 billion and is projected to reach $109 billion by 2026. This industry is highly stable, and the company has built a strong customer base among men and women aged 21-46 with an average monthly income of $2,000+. Examples of other companies in this industry include major baby product retailers such as Buy Buy Baby, Babylist, and Pampers.
OPPORTUNITIES TO SCALE
Scale opportunities for this business include expanding product offerings, stocking inventory in the US, and leveraging the large social media following and email database for marketing campaigns. Opening up new sales channels, such as Amazon, can also lead to significant growth.
Asking Price: $425,000
Gross Income: $635,367
Cash Flow: $204,625
Year Established: 2016
Employees: 1
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