Flags, Flag Poles, and Accessories: National, State, Military, and Garden Flags – 25% Profit Margins
This eCommerce brand specializes in selling flags, flag poles, and related accessories. They offer a wide selection of flags for various purposes, including national, state, military, and garden flags. The company has been in operation for 5 years and has experienced impressive 25% profit margins. They primarily sell their products on their own website and Amazon, where they have a high seller rating. With a focus on B2B sales and international expansion, this company has numerous scale opportunities. They have a loyal customer base and are classified as an online retail business.
OPERATIONS
The company sources high-quality flags from manufacturers around the world and sells them through their eCommerce platform. They maintain inventory levels and ensure timely fulfillment through Amazon’s Fulfilled by Amazon (FBA) program. Marketing efforts primarily consist of PPC ads and SEO optimization. The owners spend 2-3 hours per week managing the business.
The company works with trusted manufacturers to source their flags and accessories. They regularly inspect the products through third parties. All sales are shipped through Amazon’s FBA program, and inventory is stocked up to $200,000 to meet demand during peak seasons.
MARKETING AND KEY METRICS
The company’s marketing efforts primarily focus on PPC ads, targeting specific products and using video headline ad campaigns. They also maintain a blog on their website to boost SEO and drive traffic.
The company primarily sells its products on its own website and Amazon. They have a high seller rating on Amazon and consistently receive positive reviews. To drive growth, the company can expand its sales channels to include Walmart and Target, explore retail partnerships, and promote sales on Amazon’s international platforms.
The key metrics for this business include sales revenue, profit margin, average order value, customer acquisition cost, conversion rate, and customer retention rate.
The company has a loyal customer base, with a growing percentage of sales coming from repeat customers. Their products cater to a wide range of customers, including individuals, businesses, and organizations. They also have wholesale customers.
BUSINESS MODEL & RESOURCES NEEDED
The business currently has 2 employees. The owners manage the day-to-day operations, including inventory management and PPC account monitoring. They also employ a third-party contractor to manage PPC accounts.
THE INDUSTRY
This eCommerce brand operates in the flag and flag accessories industry. Flags have been a popular item with American consumers for many years, especially during patriotic holidays. The market for flags is vast and durable, with various types of flags catering to different preferences and occasions. This company has carved out a loyal corner of this market by offering a diverse range of flags.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. They can expand their product offerings to include flags for sports teams, colleges, and high schools. Increasing B2B sales can also contribute to growth. The company can consider launching a social media marketing campaign and optimizing SEO to drive organic traffic. Additionally, promoting sales on Amazon and expanding globally are viable scale opportunities.
Asking Price: $900,000
Gross Income: $1,280,000
Cash Flow: $235,360
Year Established: 2016
Employees: 2
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