Flags, Flagpoles, and Military History: An Ecommerce Business Opportunity
Flag & Flagpole eCommerce Company is a patriotically driven seller that provides flags and flagpole products across different categories. They offer a wide range of flags, including country flags, state and province flags, military flags, and historic flags. All of their products are sourced, manufactured, and assembled in the USA. The company has a 98% positive lifetime review standing on Amazon and has been awarded the Amazon Choice badge. They sell their products through their own website and Amazon.com.
OPERATIONS
The company operates on a hybrid inventory model, utilizing both dropshipping and stocking through Amazon FBA. Their top-selling product category is American flags, accounting for 45% of all sales. They also offer flags from military organizations, historical categories, and 59 other countries. The company has opportunities for international expansion, including entering Amazon international and partnering with brick-and-mortar companies specializing in products from specific countries.
The company operates on a hybrid inventory model with some dropshipping and some stocked products through Amazon FBA. They coordinate with suppliers to ensure timely inventory management.
MARKETING AND KEY METRICS
The company currently completes 94% of customer conversions through Amazon. They utilize organic and paid placements on Pinterest, PPC ads on Amazon, content marketing, and promotional search ads through Google to drive traffic to their digital storefronts. There are opportunities for optimization of Amazon listings for SEO, improvement of ongoing SEO practices on the company’s website, and engagement in email marketing and influencer marketing.
The company currently sells through their own website and Amazon.com. To drive growth, they can explore additional sales channels, including expanding internationally on Amazon and partnering with brick-and-mortar companies specializing in products from specific countries.
The company’s key metrics include a 98% positive lifetime review standing on Amazon, a 45% sales contribution from American flags, and a strong customer conversion rate of 94% through Amazon.
The company serves a wide customer base, including patriotic individuals, corporate decorators, homeowners, specialized restaurants, and flag enthusiasts. Their products appeal to customers who have a strong connection to their country, military organizations, or historical events.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has three part-time workers who handle customer concerns, social media posts, Amazon listing monitoring, labeling, and shipping of lower volume products.
THE INDUSTRY
The flag industry is a niche market with a wide range of customers. Flag & Flagpole eCommerce Company appeals to various segments, including patriotic individuals, corporate decorators, homeowners, and specialized restaurants. The company offers flags from multiple categories, including country flags, state and province flags, military flags, and historic flags. This industry also has potential for additional branches such as sports flags, college flags, custom flag options, and pop culture flags based on media.
OPPORTUNITIES TO SCALE
Flag & Flagpole eCommerce Company has opportunities for scale through SKU creation and diversification, enhancement of marketing techniques, international brand extensions, and entering untapped industry branches such as sports flags, college flags, custom flag options, and pop culture flags. The company has a solid foundation and six years of consistent profit that can be leveraged for unimaginably profitable revenue streams.
Asking Price: $440,000
Gross Income: $1,102,566
Cash Flow: $110,420
Year Established: 2015
Employees: 3
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