Fueling Your Athletic Performance: Branded Sports Nutrition and Fitness Supplements
This exciting eCommerce company is one of the fastest growing Internet companies in the Vitamins & Supplements sector. It has been in operation for 3.5 years, offering branded, custom-manufactured sports nutrition and fitness supplements that outperform competitors on the Amazon platform.
OPERATIONS
The company sources all its products from cGMP contract manufacturers operating in FDA certified facilities in the United States. It has historically used the Fulfilled by Amazon platform for shipments, but recently shifted to a hybrid model, utilizing a 3PL partner for off-Amazon shipments.
The company sources its products from contract manufacturers in the United States and utilizes a hybrid model of fulfillment, using both Amazon’s FBA services and a 3PL partner for off-Amazon shipments. This allows for efficient supply chain management and fast delivery to customers.
MARKETING AND KEY METRICS
The company has built a recognized consumer brand on Amazon and sells custom products to a specific market. It is part of Amazon’s Subscribe & Save program, which generates a solid monthly Recurring Revenue base. The company also benefits from a close relationship with the head buyer of Sports Nutrition from Amazon.
The company primarily sells its products through Amazon, which represents around 90% of its sales mix. However, it has also expanded to other sales channels, including Jet.com and Wal-Mart.com. The company plans to continue expanding its sales channels to reach a broader customer base.
Key metrics for this company include high profit margins, a growing subscriber base through the Subscribe & Save program, and recognition as #1 Best Seller in certain product categories on Amazon. It has also been offered special opportunities by Amazon, such as headline sponsorship for the Mr. Olympia show.
The customer base for this company consists of health-conscious individuals who are interested in sports nutrition and fitness supplements. These customers are typically active individuals who engage in regular exercise and are focused on maintaining their overall health and well-being.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has 17 employees involved in various aspects of the business, including product development, marketing, operations, and customer service. The team is dedicated to the success and growth of the company.
THE INDUSTRY
The sports nutrition and fitness supplements industry is a rapidly growing sector, driven by increasing consumer interest in health and fitness. This industry includes a wide range of products, such as protein shakes, vitamins, and pre-workout supplements. Key players in this industry include companies like GNC, Target, and Walgreens.
OPPORTUNITIES TO SCALE
There are several scale opportunities available for this company, such as adding additional products to its line, expanding internationally, and entering traditional sales channels like GNC, Target, and Walgreens. The company is also exploring the potential to partner with distributors and retailers for wholesale opportunities.
Asking Price: $18,300,000
Gross Income: $9,308,657
Cash Flow: $4,061,630
Year Established: 2013
Employees: 17
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