Furniture Ecommerce Business with 15 Years of Success

This target is a well-established eCommerce Furniture Brand that carries an average order value of $1,720. With a focus on providing products of the highest quality, they have created a carefully curated selection of desired brands. This company provides elegant, well-designed home decor products from 50 domestic and international brands that sell in the US. Leveraging a 100% dropship model, this opportunity creates high returns with minimal sunk costs and upkeep associated with managing inventory.

OPERATIONS

Working through a Shopify enabled website, this modern furniture company provides all the latest interior design styles. The average customer for this business is someone between 30 and 50 years old who own their own homes and live near a major metro area. However, there is a lot of room to grow this market through partnership with interior design companies as well as organizations or franchises for office decoration.

This is a dropshipping business model, which means there are no inventory management or warehousing requirements. The company relies on suppliers and manufacturers to fulfill customer orders directly, reducing costs and logistics complexity.

MARKETING AND KEY METRICS

Currently, this business generates revenue via one website with minimal social media posting and a small Google Ads campaign. This leaves incredible room to grow this brand’s recognition. Some convenient and efficient ways to generate extended traffic would be expanded social media optimization and paid media.

Currently, the company generates revenue through a single website and limited digital marketing efforts. There is a huge potential for growth by expanding social media optimization, implementing paid media campaigns, and partnering with interior design companies and organizations. By tapping into these channels, the company can increase its sales and customer base.

This company has an average traffic rate of 15,000 unique visitors per month and a 23% repeat customer rate, demonstrating strong customer loyalty and word-of-mouth referrals. The company’s revenue is driven by retargeting practices and Google Ads campaigns. The email database contains over 22,000 contacts, providing opportunities for targeted marketing campaigns.

The average customer for this business is someone between 30 and 50 years old who own their own homes and live near a major metro area. There is potential to expand the customer base by partnering with interior design companies, organizations, and franchises for office decoration.

BUSINESS MODEL & RESOURCES NEEDED

The current owners spend around 35 hours per week on this company, split between 2 people. Their responsibilities mostly include organizing orders, tending to customer service concerns, shipping, and managing the financial tracking. The buyer of any background could easily step into the roles necessary to run this company and be trained by ownership.

THE INDUSTRY

The furniture industry is a highly competitive market, but this eCommerce brand has managed to carve a niche for itself by focusing on providing high-quality products from both domestic and international brands. The company targets customers between 30 and 50 years old who have their own homes and live near major metro areas. The industry is experiencing growth due to increased demand for home decor and interior design products.

OPPORTUNITIES TO SCALE

This eCommerce brand has already established a strong foundation with its 15 years in business and solid branding. With its average order value of $1,720 and high repeat customer rate of 23%, there are opportunities to scale the business through targeted marketing campaigns, expanding product offerings, and entering new markets. For example, the company can explore partnerships with office decoration franchises to expand its reach.

Asking Price: $689,000
Gross Income: $1,371,182
Cash Flow: $199,247
Year Established: 2005
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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