Gourmet Platform with 15 Years of Experience and Hundreds of Recipes
This innovative production studio with a focus on culinary arts, activities, and shows is an industry leading hub for cooking shows, recipe books, expert culinary advice, and meal prep services. A dynamic video content production studio, this lucrative business carries a 15 Year history of success and growth in addition to current contracts that pay for the entire studio income and then some. Leveraging both an active email list of more than 850,000 contacts and a video library consisting of 400+ shows, this fully established brand is well-known throughout this booming market. In fact, the studio has close ties to The Food Network, PBS, NBC, and streaming platforms including Vimeo and Roku. With a proprietary sponsorship acquisition system, this studio carries a reliably growing model that is sure to bring lasting success to its lucky new buyer. That being said, there is also immense opportunity for growth through the expansion of their streaming network onto platforms such as Hulu, Amazon Prime, and Netflix; social media improvements; SEO implementation; and more impactful utilization of their vast industry contacts (a list of more than 5,000 highly regarded experts). This is an unparalleled and exceedingly unique offering that will bring lasting success to any capable buyer.
OPERATIONS
The key to this lucrative business’ jaw-dropping growth is its deep industry connections spanning both the culinary and video production verticals. From its state-of-the-art cooking studio to its 3 full professional kitchens, this studio has been developed to drive incredible success. With established connections to national networks and international streaming services, this company is perfectly poised for exponential growth. In fact, the current owner, who is incredibly well-versed in every aspect of this industry, is ready and willing to stay on to ensure the new owner’s lasting success.
This studio has a state-of-the-art cooking studio and 3 full professional kitchens, allowing for seamless production and meal prep services. They also have established connections to suppliers and ensure efficient logistics to support their operations.
MARKETING AND KEY METRICS
With boundless ability to scale, this studio will skyrocket with the implementation of more dynamic marketing tactics such as social media optimization, a higher focus on their proprietary sponsorship system, influencer advertising, and community building. An extremely popular content vertical, this culinary company should leverage Instagram, TikTok, Pinterest, and Facebook to further establish their name within its target audience as well as to gain contacts for their already vast network. Another impactful path would be to expand their streaming capabilities using platforms such as Netflix, Twitch, YouTube, and Facebook Live.
With the expansion of streaming capabilities onto platforms such as Hulu, Amazon Prime, and Netflix, along with improved social media optimization, this cooking platform can tap into a wider audience and experience significant sales channel growth. By leveraging platforms like Instagram, TikTok, Pinterest, and Facebook, the company can establish their brand within their target audience and attract new customers. Additionally, participating in streaming channels like Netflix, Twitch, YouTube, and Facebook Live can further drive growth.
Throughout this company’s more than 15 years of expertise, the business has seen phenomenal returns on bumper advertisements and native marketing. That being said, the lucky new owner will be able to effectively skyrocket revenue through a higher utilization of paid advertising and digital content creation.
The customer base of this cooking platform includes cooking enthusiasts, food lovers, individuals seeking meal prep services, aspiring chefs, and fans of cooking shows. With a strong brand presence and connections to major networks, the platform attracts a diverse range of customers. They also have an active email list of over 850,000 contacts, which allows them to engage with their customer base effectively.
BUSINESS MODEL & RESOURCES NEEDED
Apart from the owner, this company employs a team of 2 experts who manage editing and sales. The current owner, who is a well-known chef and host himself, is willing to stay on staff to host shows, help write new recipe books, and assist the new owners in any way they may deem fit.
THE INDUSTRY
The culinary industry is experiencing a significant boom, with an increasing number of people interested in cooking shows, recipe books, and culinary advice. This cooking platform has established itself as a leading brand in this industry, with connections to major networks such as The Food Network and streaming platforms like Vimeo and Roku. The industry offers immense opportunities for growth, as consumers continue to seek engaging and informative culinary content. Examples of other successful companies in this space include Tasty, Bon Appétit, and Food52.
OPPORTUNITIES TO SCALE
The scale opportunities for this cooking platform are immense. By implementing dynamic marketing tactics, expanding streaming capabilities, improving social media optimization, and further utilizing their industry contacts, the company can grow exponentially. Furthermore, they can explore thought leadership initiatives such as chef blogging, exclusive recipes, celebrity cookbooks, and culinary chatbots and mobile applications to enhance customer engagement. With the reputation and industry connections already established, the company is strategically developed to scale and become a leading player in the culinary industry.
Asking Price: $1,100,000
Gross Income: $516,900
Cash Flow: $393,091
Year Established: 2015
Employees: 3
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