Groom Like a Shark: Renowned Men’s Grooming Brand Featured on Shark Tank Now Available
This business is an eCommerce Retailer in the Men’s Grooming Sector, primarily focused on Beard Care. The products sold by this Internet Company are highly rated and reviews on Amazon.com and rank well in Health & Beauty. This Shark Tank featured media darling has almost 40,000,000 social media views and a YouTube channel with over 280,000 views. This business has 2 utility patents and 2 design patents issued along with 7 trademarks and 4 copyrights. This is an easily transferable and relocatable business that is just getting started and already generates revenue through Amazon, Shopify, Retail Distributors and Royalty Licenses from other Retailers.
OPERATIONS
The business serves customers both men and women (who love their man’s facial hair) and the overall lifestyle of sporting any type of facial hair. They have 4 ingenious SKU’s that make up their inventory of tools, kits, beard and body care and apparel. The business has royalty licenses with 7 products, which range from $1.25-$2 per unit, creating a tidy rolling income. There are two suppliers, one main/ one back-up who exclusively manufacture for the brand.
There are two suppliers, one main and one backup, who exclusively manufacture for the brand. All inventory is in stock and at a third-party warehouse, making it a remote opportunity that can be operated from anywhere.
MARKETING AND KEY METRICS
Marketing has centered around PPC, ranking for keywords in the category and trending industry keywords. Occasionally, influencers have been brought on board in the men’s grooming segment, and women influencers who can push gift sales. There’s huge opportunity here for expansion into Amazon international, as well as opportunities to sell on a wholesale basis, which have been received but not evaluated. There is a large email database waiting to be tapped into, which could pair nicely with an expansion of SKU’s and offers of budget kits. The business is up and running, and ready for someone with general business development skills and a desire to hustle to step in. This one is a ‘cut’ above the rest!
Sales are currently 10% Shopify and 90% Amazon. There is an opportunity for expansion into Amazon international and selling on a wholesale basis. The business has a large email database waiting to be tapped into for further growth.
This business has almost 40,000,000 social media views, a YouTube channel with over 280,000 views, 2 utility patents, 2 design patents, 7 trademarks, and 4 copyrights.
The customer base for this business includes both men and women who are interested in men’s grooming and the overall lifestyle of sporting facial hair. The business also targets individuals who appreciate high-quality grooming products and value their appearance.
BUSINESS MODEL & RESOURCES NEEDED
This is a one-man-show business, with the current owner outsourcing minor work to VAs. It currently requires about 15 hours per week of the owner’s attention.
THE INDUSTRY
The Men’s Grooming Industry focuses on providing grooming products and services specifically for men. This industry has seen significant growth in recent years due to the increasing popularity of grooming routines and styles among men. Examples of companies in this industry include Dollar Shave Club, Harry’s, and Beardbrand. The industry offers a wide range of products such as beard care, skincare, hair care, and shaving products.
OPPORTUNITIES TO SCALE
This business has the opportunity to scale through expanding into Amazon international, selling on a wholesale basis, and expanding the SKU offering. Additionally, there is potential for growth through tapping into the large email database and leveraging budget kits and offers. Examples of scale opportunities include entering new markets, reaching a larger customer base, and increasing sales channels.
Asking Price: $1,800,000
Gross Income: $1,053,465
Cash Flow: $505,190
Year Established: 2016
Employees: 1
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