Growing Beauty Brand on Amazon with a Thriving Subscribe & Save Program
This eCommerce Company is a leading provider of Beauty Products in the Skin and Hair Care Categories on the Amazon platform. They offer high-quality, innovative, proprietary products. The company locates ingredients for each product from various international sources and ensures that all products are formulated, mixed and assembled in the USA and manufactured and tested in and according to USA GMP standards.
OPERATIONS
With a hands-off 100% FBA and 3PL fulfillment platform and industry-leading brand presentation, this is a turn-key opportunity. The company has a well-coordinated team and operation infrastructure already in place. The business includes shared services agency that can continue to be used by new ownership to run the company. With favorable and exclusive supplier terms established, there is an array of scale opportunities available, aside from simply realizing the growth that is already projected with the existing profit center in motion.
The company locates ingredients for each product from various international sources and ensures that all products are formulated, mixed and assembled in the USA and manufactured and tested in accordance with USA GMP standards. The business enjoys 100% FBA and 3PL fulfillment platform, allowing for reduced supply and logistics overhead.
MARKETING AND KEY METRICS
The company is enrolled in Amazon’s Subscribe and Save program, with the base of customers in the subscription program continuing to grow over time. There is a tremendous opportunity to begin offering memberships, subscriptions and recurring ordering from the company’s own website.
The company is ready for expansion into other global markets like Canada, the UK, and Asian Pacific markets like Australia, where Amazon FBA provides versatility. Additionally, the company stands to benefit from additional sales channels like Sephora, Target, and Walmart. The current shared services agency can continue to be used by new ownership to run this company.
Items are priced between $15 – $30 with an average order value around $28. With over $100M in sales on the Amazon platform, the shared services agency can continue to be used by new ownership to run this company. Currently, all products sold are in US domestic markets.
The company sells products to US domestic markets through Amazon’s platform, with an emphasis on Prime members who receive products via same-day, one-day or two-day delivery. The company is enrolled in Amazon’s Subscribe and Save program, which continues to grow its base of customers in the subscription program. There is a tremendous opportunity to begin offering memberships, subscriptions and recurring ordering from the company’s own website as well.
BUSINESS MODEL & RESOURCES NEEDED
The company has a well-coordinated team and operation infrastructure already in place, allowing for a smooth transition of ownership and straightforward delegation of responsibilities.
THE INDUSTRY
The beauty industry represents a multi-billion dollar market internationally. Customers demand the highest quality ingredients, and companies that can deliver premium, high-quality products that are safe and easy to use. In addition to the Amazon platform, there is enormous potential for expansion into brick and mortar stores as well as Sephora, Target, and Walmart. Such companies offer excellent opportunities for online beauty brands to partner with mega-retail centers for sales and promotions. With the intense competition in the beauty industry, this eCommerce Company has established healthy, exclusive supplier-terms in order to provide the best products to consumers.
OPPORTUNITIES TO SCALE
The sky is the limit for this highly rated, high-velocity beauty brand. With favorable and exclusive supplier terms and over $100M in sales on the Amazon platform, there is an array of scale opportunities available. Additional opportunities include expanding the brand to other global markets like Canada and the UK, where the company does not currently sell. In addition, there is strong potential to begin offering memberships, subscriptions and recurring ordering from the company’s own website.
Asking Price: $11,900,000
Gross Income: $9,638,620
Cash Flow: $2,368,091
Year Established: 2017
Employees: 3
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