happy older dog playing

Growing Pet Supplement Brand with 60% Repeat Order Rate on Amazon FBA

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We are an eCommerce business that specializes in creating and selling dog vitamins and supplements. Our products are made in the US and are specifically formulated for older dogs suffering from joint pain. Our supplements contain anti-inflammatory and pain-relieving ingredients to help dogs stay active and healthy. Customers rave about the benefits our products provide for their loyal companions.

OPERATIONS

Our business operates primarily through our main sales channel, Amazon. We have a high repeat order rate of 60% and a 100% positive seller rating on Amazon. Our products are shipped through Fulfillment by Amazon, ensuring quick and efficient delivery. We maintain over $100,000 worth of inventory and restock every 3 months.

All our products are made in the US using unique formulas sold exclusively under our brand name. We maintain a large inventory of over $100,000 worth of products and restock every 3 months. Our products are shipped through Fulfillment by Amazon, ensuring quick and efficient delivery to customers.

MARKETING AND KEY METRICS

We utilize Amazon’s Subscribe & Save program to make it more affordable for customers to consistently purchase our products. Our marketing strategy includes running PPC ads on Amazon and owning a storefront on Shopify. We also have the potential to expand our marketing efforts through email campaigns, social media marketing, and video testimonials on platforms like YouTube and TikTok.

Our primary sales channel is Amazon, but we also have a storefront on Shopify. To achieve growth, we can focus on driving more attention and sales to our Shopify account, as well as expanding our marketing efforts through email campaigns, social media marketing, and video testimonials. By diversifying our sales channels, we can increase profitability and reach a wider customer base.

Our key metrics include a 60% repeat order rate, a high number of five-star reviews, and a $36.89 average order value. These metrics demonstrate customer satisfaction and consistent sales throughout the year.

Our target demographic consists of customers who are concerned about the health of their senior dogs and struggle to find effective products made with high-quality ingredients. Our customers are dedicated to improving their dogs’ health and are willing to continue purchasing our supplements to ensure their pets’ well-being.

BUSINESS MODEL & RESOURCES NEEDED

As a highly automated business, we require only 3 to 5 hours per week of owner involvement. This provides great flexibility as the business continues to grow.

THE INDUSTRY

The pet care market is worth over $232 billion and is expected to grow at a further CAGR of 7% through 2027. There is a strong demand for products that improve the quality of life for pets, as they are seen as members of the family. Our niche within the market focuses on specialized pet care for older dogs suffering from joint pain.

OPPORTUNITIES TO SCALE

We have great scale opportunities through our marketing efforts by expanding our presence on Shopify, building an email subscriber list, and utilizing social media platforms for endorsements and influencer partnerships. Additionally, we constantly develop new products to expand our offerings and appeal to a broader customer base.

Asking Price: $895,000
Gross Income: $559,267
Cash Flow: $191,204
Year Established: 2019
Employees: 1

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