Growth-Ready Branded Health & Wellness Ecommerce Retailer with 100% Shopify Sales and a 40% Average Transaction Value
This branded health and wellness eCommerce retailer offers a broad range of devices, apparel, and accessories focused on targeted pain relief, core fitness, and overall wellness. The product lineup consists of almost two hundred branded items, all sold direct to customers through a highly polished Shopify website. With an average ticket of just under $40, the business enjoys consistent revenue growth year over year. Operations are streamlined with remote order fulfillment through a third-party logistics provider, resulting in minimal time investment. The business has opportunities for growth into Amazon FBA and international markets.
OPERATIONS
The operations of this eCommerce retailer are highly efficient, with minimal time investment required from the owner. All orders are remotely fulfilled through a third-party logistics provider, eliminating the need for inventory management and fulfillment. The Shopify website provides a seamless customer shopping experience, ensuring customer satisfaction. The business enjoys consistent revenue growth year over year, thanks to its unique product offering and effective marketing strategies.
Supply and logistics for this eCommerce retailer are streamlined through a third-party logistics provider. This allows for remote order fulfillment and minimizes the need for inventory management and storage. The efficient supply chain ensures timely delivery to customers and reduces operational costs.
MARKETING AND KEY METRICS
Marketing efforts for this eCommerce retailer focus on leveraging the existing customer database of nearly 30,000 records. Email marketing campaigns, organic Google ranking, affiliate and social influence programs, SEO, and paid advertising are utilized to promote the branded collection. With the highly trendy nature of the health and wellness industry, there is ample opportunity for effective marketing campaigns and growth.
The primary sales channel for this eCommerce retailer is currently direct-to-consumer (DTC) through the Shopify website. However, there is immense potential for growth through expansion into Amazon FBA. This opens up a wider customer base and increases visibility in the eCommerce marketplace. Additionally, international expansion into new markets can drive substantial growth and revenue.
Key metrics for this eCommerce retailer include average order value (AOV), customer acquisition cost (CAC), customer retention rate, conversion rate, and lifetime value (LTV). These metrics help measure the effectiveness of marketing strategies, customer engagement, and overall business performance.
The customer base for this eCommerce retailer consists of health-conscious individuals, fitness enthusiasts, and those seeking targeted pain relief and wellness products. With a diverse product lineup, the business appeals to a wide range of customers across different demographics and interests. The existing customer database of nearly 30,000 records provides ample opportunities for targeted marketing and customer retention.
BUSINESS MODEL & RESOURCES NEEDED
As of now, the business operates with one employee managing operations and marketing. However, with growth potential in Amazon FBA and international expansion, additional human resources may be required to handle increased order volume and customer support.
THE INDUSTRY
The health and wellness industry is experiencing significant growth and demand, making it an attractive market for eCommerce retailers. Consumers are increasingly prioritizing their health and well-being, leading to higher demand for products that support fitness, pain relief, and overall wellness. Examples of successful companies in this industry include Peloton, Lululemon, and Mindbody. The industry offers ample opportunities for innovation, niche targeting, and growth.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this eCommerce retailer. Firstly, expanding into Amazon FBA can significantly increase sales and reach a larger customer base. Secondly, international expansion into new markets allows for capturing incremental gains and diversifying revenue streams. Lastly, leveraging the existing customer database for email marketing, affiliate programs, and social influence can drive repeat purchases and brand loyalty.
Asking Price: $95,000
Gross Income: $675,050
Cash Flow: $62,134
Year Established: 2017
Employees: 1
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