Gummy Bear Nutritional Supplements Brand – 6 SKUs with 49% YOY Growth Rate, 2 Proprietary Blends
Amazon FBA eCommerce Company operating in the Nutritional Supplements Vertical, providing Dietary Supplements in Gummy Bear Form. Offers a fun, flavorful alternative to tablets and powders, catering to customers who have difficulty swallowing pills and capsules. Achieved a YOY Growth Rate of 49% and has a 4.5-star Customer Rating based on over 4,000 reviews.
OPERATIONS
The company exclusively sells its products on Amazon and has gained popularity rapidly. Their unique gummy bear shape and variety of flavors make their products appealing to both kids and adults. The company has private manufacturing rights for 2 of their products and offers a variety of supplements not available from competitors. They benefit from the Subscribe & Save program.
The company’s products are sourced and sold exclusively within the US. They utilize the FBA model, with 99% of their stock handled by Amazon and 1% by their suppliers. This allows for quick and efficient shipping and eliminates the need for managing a warehouse. The business can be run from a home office.
MARKETING AND KEY METRICS
The company relies on Amazon PPC for marketing, utilizing sponsored products and videos. They could expand their advertising efforts by investing in PPC on other platforms like Google and Facebook, improving SEO, and developing accounts on social media platforms like TikTok, Instagram, and Facebook. An affiliates program and partnerships with influencers could also boost marketing efforts.
The company primarily sells on Amazon and can continue to build their customer base through the Subscribe & Save program. They can also expand onto Amazon’s international websites to access new customer bases and increase profits.
The company has achieved a YOY Growth Rate of 49% and maintains a Net Income Margin of 22%. They have a 4.5-star Customer Rating based on over 4,000 reviews. The Average Order Value is $22, and the products lend themselves well to the Subscribe & Save repeat order program.
The company’s main demographic consists of women aged 25-54 with an average household income of $50,000-$100,000. The products are sourced and sold exclusively within the US, making shipping quick and efficient. The brand has a high customer rating and a loyal customer base.
BUSINESS MODEL & RESOURCES NEEDED
The business is highly turn-key and requires only 3 to 5 hours per week to manage. The owner’s core responsibilities include ordering shipments, monitoring inventory, and replying to customer inquiries. A virtual assistant serves as the advertising manager for the product.
THE INDUSTRY
The global market for dietary supplements was worth $168 billion in 2021 and is projected to reach $307 billion in 2028, with a CAGR of 8.9%. The increasing health-consciousness of consumers and the rising geriatric population have contributed to the growth of the industry. The company’s main demographic is women aged 25-54 with an average household income of $50,000-$100,000.
OPPORTUNITIES TO SCALE
The business can be scaled by adding new SKUs, such as additional flavors or compounds, appealing to the existing customer base. They can also expand the product line with new related SKUs and secure trademarks for their products to have exclusive manufacturing rights. Advertising efforts can be enhanced through PPC on other platforms, SEO improvement, social media presence, and affiliates/influencer partnerships.
Asking Price: $850,000
Gross Income: $1,274,903
Cash Flow: $274,906
Year Established: 2020
Employees: 1
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