Harnessing Fast Growth: A Unique Essential Oils Brand
This fast-growing eCommerce company sells a proprietary line of essential oils and blends. It was launched in 2014 and continues to see growth of 40% month over month, mostly driven by Amazon.com. With high ratings and best-seller status on at least one SKU, there are abundant opportunities for scale and expansion.
OPERATIONS
The company has a fully branded website, but its primary revenue driver is Amazon.com. All products are fulfilled by Amazon, making them eligible for Amazon Prime membership. The company has significant growth opportunities via wholesale, expansion to the European market, and developing a SEM campaign for its branded website.
All products are fulfilled by Amazon and thus eligible for Amazon Prime membership. The company currently has inventory worth $25,000.
MARKETING AND KEY METRICS
The company currently relies primarily on its Amazon presence for sales but has exciting potential for growth through wholesale, wholesale expansion, and SEM campaigns.
This company has seen growth of 40% month over month and has best-seller status on at least one SKU, with 4.5-5 star ratings on all its products. The Essential Oils industry is booming, and this company is poised to take advantage of its rapid growth.
This company’s customer base is primarily those seeking natural health remedies and aromatherapy solutions. Its proprietary brand and unique product offerings set it apart from other Essential Oils companies.
BUSINESS MODEL & RESOURCES NEEDED
This company currently has only one employee but has significant potential for expansion into new markets and expansion of its product line.
THE INDUSTRY
The Essential Oils industry is a rapidly-growing niche market with high demand across the globe. As health-conscious consumers increasingly seek natural remedies, Essential Oils have become popular for their purported health benefits. This company is in a prime position to capitalize on this trend, as its exclusively-branded oils and blends set it apart from competing brands in the industry.
OPPORTUNITIES TO SCALE
There are abundant opportunities for growth and expansion, including SEM campaigns targeting the company’s branded website, wholesale marketing, international expansion, and the development of new product lines.
Asking Price: $1,900,000
Gross Income: $1,401,168
Cash Flow: $560,464
Year Established: 2014
Employees: 1
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