Hashtag Content Creation for Weddings and Special Events by Social Media Service Provider

This social media service provider specializes in custom hashtag content creation for weddings and special events. They offer three tiers of hashtag packages and process over 130 orders per day. With an average ticket value of $27.77, the company primarily sells hashtags for weddings, bachelorette parties, birthdays, and anniversaries. The company has experienced 33% year-over-year growth in revenue and 53% growth in profit. They have a strong online presence with over 7,000 daily visitors, 11,000 Facebook followers, and 2,000 Instagram followers. There is significant potential for monetization through marketing, advertising, and partnerships with wedding registries and affiliate programs.

OPERATIONS

The company’s operations involve processing and fulfilling orders for custom hashtag content. They have a streamlined process in place and can handle over 130 orders per day. With a strong online presence and automated systems, the business requires minimal owner involvement and can be operated remotely.

The company’s supply and logistics involve the creation and delivery of custom hashtag content. The process is streamlined and automated, allowing for efficient order processing and fulfillment. This ensures timely delivery of the hashtag content to customers.

MARKETING AND KEY METRICS

The company’s marketing strategy focuses on targeting brides and grooms planning their weddings. They offer a newsletter subscription with a 50% open rate and 10% click-through rate. There is significant potential for marketing all the company’s available products, selling advertising and marketing space, and partnering with wedding registries and affiliate programs to cross-promote. The company has a large email contact list of over 800,000 subscribers and adds 10,000 new subscribers weekly.

The company primarily sells its custom hashtag content through its website. With an average daily visitor level of over 7,000, there is significant potential for growth through increased marketing efforts, expanding the product offerings, and leveraging influencer marketing. The company can also explore partnerships with event planners and wedding venues to expand its sales channels.

The key metrics for this business include the average daily visitor level, number of Facebook and Instagram followers, open rate and click-through rate of the newsletter, average ticket value, and revenue growth. These metrics indicate the company’s online presence, customer engagement, and financial performance.

The company’s customer base consists of individuals, primarily brides and grooms, who are planning weddings and special events. They are looking for custom hashtag content to optimize their social media impact and enhance the overall experience of their events.

BUSINESS MODEL & RESOURCES NEEDED

The business has two employees who handle the day-to-day operations, order processing, and customer support. The owner’s involvement is minimal, making it a relatively low-resource business to operate.

THE INDUSTRY

The social media service industry is a growing and competitive market. Companies in this industry offer various social media services, such as content creation, management, and advertising, to individuals, businesses, and organizations. Examples of companies in this industry include social media agencies, social media marketing companies, and social media content creators.

OPPORTUNITIES TO SCALE

There are several scale opportunities for this business. One opportunity is to expand the product offerings to include hashtags for corporate and private events. Another opportunity is to offer B2B copywriting services for larger marketing campaigns. Additionally, the company can further monetize its customer data by selling advertising and marketing space. With its large email contact list and consistent growth in subscribers, successful email marketing campaigns can significantly increase sales.

Asking Price: $2,500,000
Gross Income: $879,321
Cash Flow: $463,154
Year Established: 2016
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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