High-End Motorcycle Paint Retailer: Exceptional Customer Loyalty

This eCommerce retailer specializes in vintage and modern motorcycle paints. They offer a proprietary lineup of custom-made products with minimal overhead and a well-established and organically-ranked eCommerce website. This company caters to all core makes, both US and Metric, and boasts high repeat customer traffic.

OPERATIONS

Sales are driven entirely by its eCommerce website, requiring a meager 400 square feet of warehouse space and a single employee to manage inventory and fulfillment at current volume. The products are also of the type that the barriers to entry are difficult, thus managing competition.

This business only requires 400 square feet of warehouse space and a single employee to manage inventory and fulfillment at current volume. Suppliers are highly specialized in unique paints to ensure that the barriers to entry are difficult, thus managing competition.

MARKETING AND KEY METRICS

This business has the opportunity to expand into additional online sales channels, such as Amazon, and diversify offerings to more broadly target high-margin custom bikes. These scale opportunities are immediately available to a new buyer.

Sales can be boosted by expanding into additional online sales channels and diversifying product offerings. Growth opportunities are available by targeting high-margin custom bikes.

Average ticket size of $240 and gross income of $143,145 in the previous year.

This business caters to customers who are looking for custom-made, branded paint products for their vintage and modern motorcycles. They boast high customer loyalty and repeat customer traffic.

BUSINESS MODEL & RESOURCES NEEDED

Currently has one employee to manage logistics and order fulfilment. Additional HR support may be required in the future depending on the level of growth.

THE INDUSTRY

This business operates in the automotive industry, specializing in custom-made motorcycle paints for vintage and modern motorcycles. The industry has seen significant growth over the past decade due to the rise in popularity of custom bikes and restoration projects. Other examples of companies in this industry include Indian Motorcycles and West Coast Choppers.

OPPORTUNITIES TO SCALE

This business has the potential to scale by expanding into additional online sales channels such as Amazon and diversifying product offerings to target high-margin custom bikes.

Asking Price: $295,000
Gross Income: $143,145
Cash Flow: $90,049
Year Established: 2011
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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