High-Growth Amazon Ecommerce Company in the Fitness Gear Segment
This is a branded consumer product internet company that focuses on the fitness gear segment, including cell phone armbands, exercise resistance bands, and wireless Bluetooth fitness headphones. They have a laser-guided approach to R&D and marketing, which has maximized margins through volume and created a solid foundation for the company. Their primary sales channel is Amazon.com, but there is a tremendous amount of opportunity for this brand to be sold through other eCommerce and offline retail channels, distribution channels, and internationally via Amazon’s FBA. With 18 SKUs currently offered for sale, the company is one of the strongest sellers in its respective categories.
OPERATIONS
The company sells fitness gear through eCommerce channels like Amazon.com and its own website storefront. They utilize Amazon’s Fulfilled by Amazon program to ship products so there is no need for an expensive warehouse move.
The company utilizes Amazon’s Fulfilled by Amazon program to ship products so there is no need for an expensive warehouse move.
MARKETING AND KEY METRICS
The company sells its products primarily through Amazon.com and its own website storefront. However, there is an opportunity for this brand to be sold through other eCommerce and offline retail channels, distribution channels, and internationally via Amazon’s FBA.
The company’s primary sales channel is Amazon.com and its own website storefront. However, there is an opportunity for this brand to be sold through other eCommerce and offline retail channels, distribution channels, and internationally via Amazon’s FBA.The company is a highly successful member of Amazon’s Subscribe & Save program and is expected to accelerate sales through Jet.com.
The company has 18 SKUs currently offered for sale, one of which is labeled as an Amazon Best Seller with 9,800 product reviews. They have clean books and records, and the asking price is $4,950,000 with a cash flow of $1,103,326.
The company targets fitness enthusiasts who buy fitness gear and accessories.
BUSINESS MODEL & RESOURCES NEEDED
The company has only two employees listed, but they have close industry ties with all of the Preferred SBA Lenders in the country that provides them with millions in loans to date.
THE INDUSTRY
The company operates in the fitness gear segment–one of the fastest-growing segments within the eCommerce industry. The segment includes companies that sell fitness clothes, gear, and accessories. Some examples of the companies in this industry include Nike, Under Armour, Adidas, and Reebok.
OPPORTUNITIES TO SCALE
The company has everything an entrepreneur is looking for in an M&A opportunity, including high growth, branded products, #1 best sellers within the product mix, highly scalable, recurring revenue, and clean numbers.
Asking Price: $4,950,000
Gross Income: $3,727,521
Cash Flow: $1,103,326
Year Established: 2014
Employees: 2
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