High-Growth Ecommerce Brand and Manufacturing Plant in Bed Frames, Mattresses, and Bedding Sector with Amazon Sales Channels and 55% YOY Sales Growth
This company manufactures adjustable bed frames, mattresses, and bedding accessories with its own Florida-based manufacturing plant. It has been bringing comfort and relaxation to customers for six years and has developed a strong reputation for high-quality retail mattresses. The company has employed various marketing strategies such as video marketing and PPC ads on multiple platforms to expand their audience. With its own manufacturing plant, the company has the potential to become a $100 million revenue company. The industry is evergreen and projected to grow by 8.8% through 2030. The company sells to a wide cross-section of buyers driven by word-of-mouth referrals.
OPERATIONS
The company manufactures its own mattresses, toppers, dog beds, pillows, sheets, and additional sleep accessories in its Florida-based manufacturing plant, and sells via eCommerce on its branded website and Amazon. In addition to its own manufacturing, the plant and equipment they have invested in for their own products allows them the ability to manufacture US-made safes for other 3rd party brands.
The company manufactures its own mattresses, toppers, dog beds, pillows, sheets, and additional sleep accessories in its Florida-based manufacturing plant, and sells via eCommerce on its branded website and Amazon. In addition to its own manufacturing, the plant and equipment they have invested in for their own products allows them the ability to manufacture US-made safes for other 3rd party brands.
MARKETING AND KEY METRICS
The company has made strong use of video marketing on sites such as YouTube, Snapchat, and TikTok, and email marketing, to a database of 7,000+ subscribers. They also maintain a content production calendar for their social media platforms, with posts updated daily. The company has been using PPC ads on Amazon, Facebook, Instagram, and YouTube to drive sales. They also have employed SEO to expand their customer base.
The company sells its products on its branded website and Amazon. The company has the potential to become a $100 million revenue company as they have their own manufacturing plant and the ability to manufacture US-made safes for other 3rd party brands.
The company sells 35+ shipments per day with their own inventory, including 15-20 orders that go through Fulfillment By Amazon. The company has 45,000+ sessions on their Shopify sites and 72,000+ sessions on Amazon on a monthly basis. They have expanded their customer base with SEO and affiliate influencer marketing and are also adding additional SKUs.
The company sells to a wide cross-section of buyers driven by word-of-mouth referrals and targets a wide demographic of individuals and families. They have expanded their customer base with SEO and affiliate influencer marketing.
BUSINESS MODEL & RESOURCES NEEDED
The company has a team of 16 employees, with current owners looking to remain with the business while selling a majority share of the company and partnering with the buyer in the future, particularly one who can help grow the company at a faster rate.
THE INDUSTRY
The global adjustable beds and mattress market was valued at $6.24 billion in 2021 and is projected to grow by 8.8% through 2030. Sales are booming not only to individuals and families, including people buying homes for the first time, but also for commercial use, particularly within the healthcare and hospitality industries. The rising level of consumer comfort with online shopping is also providing new advantages for eCommerce companies that promote something everyone desires, which is a good night’s sleep.
OPPORTUNITIES TO SCALE
The company has the capacity to manufacture their own products in their own production facility to meet the demand and maintain inventory levels. Diversification of its SKUs is one strategy the company can use to increase revenue. They also have room for growth with white label mattress and bedding manufacturing.
Asking Price: $26,000,000
Gross Income: $51,152,876
Cash Flow: $5,137,782
Year Established: 2016
Employees: 16
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
