branded line of pillow products

High Growth Pillow Business with Strong Branding Offering Primarily Amazon Sales

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This online business is a 100% proprietary brand that primarily sells on Amazon. They offer a fully branded line of pillow products which are highly rated on Amazon, some with over 800 reviews. The brand is an Amazon registered brand and has a relationship with Amazon Vendor Central where pillows are sold directly to Amazon for resale. It is well-ranked on Amazon and a market leader in its segment. The business has amazing seller reviews in multiple countries. Their key metrics include search engine position and reviews. They are a cohesive two-person team.

OPERATIONS

Because this company does not sell other company products, Amazon and other sellers cannot compete with the company on an ASIN or UPC basis. This business has the opportunity to scale both at retail and wholesale. Ownership has created a very powerful brand that is ripe for additional growth opportunities, worldwide, both on its own website and on other internet marketplaces.

The company’s Amazon registered brand and relationship with Amazon Vendor Central allows the pillows to be sold directly to Amazon for resale, which is then sold and shipped by Amazon. This model allows them to avoid issues with inventory logistics and supply chain management.

MARKETING AND KEY METRICS

The business sells under a brand name which allows savvy web entrepreneurs the opportunity to use the brand to scale the e-commerce storefront and the business on major search engines. The business primarily focuses on Amazon sales, it is over two years old and a market leader in its segment.

The business primarily focuses on Amazon sales but has a website of their own and is open to exploring other internet marketplaces to increase their sales channels.New business is primarily acquired through referrals and direct marketing only.

The company’s key metrics include Amazon search engine rankings and reviews. They hold a large piece of overall search results for the keywords most directly related to its products, making both its product line and its impressions on Amazon highly valuable.

The business offers a fully branded line of pillow products to consumers looking to buy quality pillows. Its Amazon registered brand and relationship with Amazon Vendor Central allows customers to buy the pillows directly from Amazon which adds to the business reputation of being a high-quality brand.

BUSINESS MODEL & RESOURCES NEEDED

The business has a cohesive two-person team who handle all business operations.

THE INDUSTRY

The online business industry of fully branded products is a highly profitable and rapidly growing market. Examples of online businesses in this industry include Pure Cycles (bicycle business), White Fox (snus brand), and Beardbrand (beard care brand).

OPPORTUNITIES TO SCALE

This business has opportunities for growth both at retail and wholesale, worldwide, both on its own website and on other internet marketplaces. It is already a market leader in its segment and has a powerful brand that can be used to scale its e-commerce storefront and business on major search engines. Retailers could also opt for a brick-and-mortar store if they wanted to expand operations.

Asking Price: $3,800,000
Gross Income: $2,624,129
Cash Flow: $952,104
Year Established: 2013
Employees: 2

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