High-Performing SaaS Platform in Business Communication Sector – Achieving 80% Repeat Customer Rate
The Software as a Service (SaaS) platform is in the Business Communication sector providing a sticky G-Suite integrated web conferencing service offering a user-friendly platform with which to rapidly create and implement everything from a simple conference call to a fully featured webinar, complete with branded sign-up pages, cloud storage, security, calendar integration, and a massively competitive price point.
OPERATIONS
This is a highly automated business by nature, realizing generous net margins thanks to a consistently growing user base and reliable growth rate, month over month and year over year. Boasting an outstanding 80% repeat customer rate with 600,000 registered users, this exceptionally well-situated SaaS company is poised to dominate its niche thanks to an extremely competitive offering and platform.
Special skills or prior knowledge is not needed to take the wheel here – ownership is willing to provide training as well as has additional resources remaining available for product training and customer support during transition.
MARKETING AND KEY METRICS
Asking very little of ownership and a very low ad spend at its current run rate, this is a user-friendly solution to business communications that is 100% cloud-based (no overhead), and almost entirely self-serve on the client-side. These products on offer are utilized by customers ranging from the individual user all the way across the small business spectrum, on up to enterprise consumers in the Fortune 500 world – no demographic is left untouched.
Growth potential here is positively outstanding, offering new ownership a multitude of avenues to choose from – simply moving the needle on paid advertising alone and implementing a social presence with an active outbound sales force would turn this power play into a dominating force to reckon with, thanks to a well-recognized name and a superb and broad existing registered user base and fluid delivery model.
This potent performer in the space has laid its foundation smartly, with a highly valuable and exclusive Google partnership allowing API access to the entirety of Google’s prolific G-Suite and all the apps within. Business also utilizes the latest in WebRTC technology and does not depend on Google for delivering video/web conferencing.
The platform is utilized by customers ranging from the individual user all the way across the small business spectrum, on up to enterprise consumers in the Fortune 500 world.
BUSINESS MODEL & RESOURCES NEEDED
There is a low number of employees (3) required thanks to the highly automated nature of the business.
THE INDUSTRY
With 76% of the world’s businesses and corporations utilizing some form of video conferencing for the bulk of all digital communication and operation needs around the globe, this business occupies a space that not only continues to see demand increase but also sees stable revenue growth in the B2B world. Examples of competition include Zoom, Microsoft Teams, and Google Meet.
OPPORTUNITIES TO SCALE
New ownership has ample opportunities to scale the business, including increasing paid advertising, implementing a social media presence, and growing the outbound sales force. The company’s partnership with Google also presents opportunities for expansion.
Asking Price: $275,000
Gross Income: $182,699
Cash Flow: $92,853
Year Established: 2014
Employees: 3
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