High-Quality Men’s and Women’s Sandals: Proprietary Product Line, Design Patents, and Direct-to-Consumer Ecommerce Website with Wholesale Channels and High Repeat Order Rate
This lifestyle brand markets a line of sandals that are ideal for any occasion, including work, events such as weddings, yoga classes and so much more. Their proprietary slide shoes have appealed to more than 1 million customers who are now giving this brand a tremendous 116% growth rate. The company also has both DTC and B2B/wholesale customers and enjoys a high 40% Repeat Customer Rate, which is far higher than what we normally see for footwear companies. This is a business primed to scale quickly.
OPERATIONS
The company benefits from its commitment to eco-friendly products that promote sustainability and fair trade. Their goal is to promote a chill lifestyle without doing anything during the manufacturing process that hurts the earth. Operations are smooth and efficient. The company is now shipping orders from two 3PL warehouses, and to keep up with orders, the brand maintains 100,000 pairs of sandals at all times. New inventory orders are placed several times a year.
The company benefits from its commitment to eco-friendly products that promote sustainability and fair trade. Operations are smooth and efficient. The company is now shipping orders from two 3PL warehouses, and to keep up with orders, the brand maintains 100,000 pairs of sandals at all times. New inventory orders are placed several times a year.
MARKETING AND KEY METRICS
The company uses multiple digital marketing tools to drive sales, including paid media on several social media sites and influencer marketing to expand their customer base. Similarly, the company has used posts on Instagram and Facebook to boost their organic traffic. The company could use additional marketing tools such as an SEO program to expand their rankings in search engines, a blog on the website, and listing their products on top eCommerce sites such as Amazon, Walmart, Zappos, and eBay.
The company could use additional marketing tools such as an SEO program to expand their rankings in search engines, a blog on the website, and listing their products on top eCommerce sites such as Amazon, Walmart, Zappos, and eBay.
High repeat customer rate of 40%. Gross profit margins of 59%. Annual gross income of $8,591,999. Cash flow of $2,896,116.
Appealing to a diverse set of customers including those who care about the environment, a sustainable planet, and other social goals. Their growth is virtually assured.
BUSINESS MODEL & RESOURCES NEEDED
The current owner has 10 full-time employees who focus on tasks that include operations, logistics, and production, or who focus on creatives.
THE INDUSTRY
Operating in the enormous footwear space, this brand has quickly developed everything a business desires to be profitable, including profiles in popular publications such as GQ, Vogue, and Forbes, plenty of glowing 5-Star recommendations, and sales in multiple countries. The global footwear market is worth several billion dollars today, a vertical that continues to get stronger as manufacturers look for ways to innovate and create new trends.
OPPORTUNITIES TO SCALE
Another key scale option would be to shift their listings onto top eCommerce sites such as Amazon, Walmart, Zappos and eBay to put their products in front of the millions who use those sites. A major scale option is to boost their B2B sales by marketing directly to not just shoe retailers, but also to ones that also promote the Cool/Chill Lifestyle.
Asking Price: $16,000,000
Gross Income: $8,591,999
Cash Flow: $2,896,116
Year Established: 2014
Employees: 10
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