Highly Popular Nutritional Supplements Brand with 33% Repeat Order Rate and Strong Social Media Following

A Health Care Business with nearly a decade of experience marketing its own brand of premium Nutritional Supplements. This brand currently offers 26 SKUs with a strong 33% Repeat Order Rate from its subscription program.

OPERATIONS

The brand sells its own branded products on Amazon and operates on Amazon’s Seller Central platform. They use PPC ads on Amazon to expand their customer base, generate higher profits, and significantly expand the customer base. Their subscriber count is growing 8% month over month.

The brand sources their products from U.S.-based GMP and FDA-certified manufacturers. Sales are very strong on Amazon, where the brand offers Prime Shipping on all products and the brand currently has 7,000 units stored and ready for quick shipment through Fulfillment by Amazon, with new inventory ordered every 6-12 weeks.

MARKETING AND KEY METRICS

The brand has a strong social media presence on Facebook, with 19,200+ followers, Instagram, with 7,700+ followers, and Pinterest, where they see 2,000+ monthly views. Social media is a driving influence for self-improvement and fitness, and many promoters of health supplements are using these sites to highlight the benefits of their products.

The brand has a Shopify website where they market their products as well as a strong presence on Amazon, where they offer Prime Shipping on all products, generating the majority of their sales. They sell their own branded products on Amazon and offer a subscription program, which is very popular among their customers.

The brand has a strong 33% Repeat Order Rate, subscribers on average spend 1.92 times more than non-subscribers, have acquired more than 5,000+ reviews, average order value of $24.16, recent sales have surpassed $587,000+, and the company’s products page has a conversion rate of 41%.

The brand’s customer base is loyal, with a strong 33% repeat order rate from its subscription program. Subscribers on average spend 1.92 times more than non-subscribers.

BUSINESS MODEL & RESOURCES NEEDED

There are only two employees in the company to date.

THE INDUSTRY

The health, dietary, and nutritional supplements industry has become enormously popular in the past decade. As consumers have become more conscious of their health and fitness, the desire to improve their wellbeing has turned millions to research some form of vitamins or supplements for daily use. The brand has been fulfilling a rising consumer desire to stay healthy and to embrace supplements to achieve their fitness goals and have made a series of very smart and strategic moves to boost sales, generate higher profits, and significantly expand the customer base.

OPPORTUNITIES TO SCALE

Asking Price: $499,000
Gross Income: $587,580
Cash Flow: $121,805
Year Established: 2013
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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