Highly Profitable Branded Internet Company in the Health & Beauty Sector with Extreme Growth Potential
Executive Summary
A rapidly growing eCommerce company that has built a proprietary, fully branded line of skincare products in the Health & Beauty sector. The primary sales channel is eCommerce, through both its branded website and Amazon.com.
OPERATIONS
The company operates by selling its proprietary, fully branded line of skincare products primarily through Amazon.com, which represents around 85% of the sales. The seller has a number of new products currently in the pipeline and has also started the process of scaling Internationally using the power of Amazon’s FBA warehousing.
Supply & logistics for the company is managed through Amazon’s FBA warehousing, which helps to streamline the process and ensure timely delivery to customers.
MARKETING AND KEY METRICS
Amazon represents the primary marketing channel for this eCommerce company. Additionally, the seller is exploring opportunities to sell to distributors, wholesale retailers and also add a network of affiliates.
The primary sales channel is eCommerce, primarily through Amazon.com, with tremendous potential for growth in the wholesale market and with the addition of affiliates.
The key metrics for this business are high growth and high profit margins on its proprietary product lines. Other key metrics to consider include the number of repeat customers, average order value, and customer acquisition cost.
The customer base is health and beauty enthusiasts who prefer high quality and branded skincare products. Customers are primarily based in the US but there is potential to acquire customers globally.
BUSINESS MODEL & RESOURCES NEEDED
The company employs a lean team of four and can be easily run with the help of automation tools and software, making it an excellent acquisition target for investors and entrepreneurs looking for a lean business model with high growth potential.
THE INDUSTRY
The Health & Beauty sector is a rapidly growing industry, with a forecasted revenue of over $716 billion by 2025. Examples of popular eCommerce companies in this sector include Lush Cosmetics, The Body Shop, and Sephora.
OPPORTUNITIES TO SCALE
There are many scale opportunities available for this company, including adding addition products and beginning to sell products internationally via Amazon’s other International Platforms. The products could also be sold to distributors, wholesale retailers, and other retailers at wholesale.
Asking Price: $15,000,000
Gross Income: $11,700,000
Cash Flow: $4,638,950
Year Established: 2013
Employees: 4
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Growth Potential
This business shows strong year-over-year stability with multiple avenues for expansion, including new marketing channels and product line extensions.
Transition Support
Current ownership is committed to a smooth handover, offering 30 days of direct training and 90 days of consultation availability.