Highly-Ranked Amazon FBA Automotive Accessories Brand Ready for Sale
The Automotive Accessories eCommerce brand is an internationally recognized and trademarked brand that offers a wide range of convenience and portability products for automotive accessories. The brand specializes in tire inflation, waterproof storage, and electrical power accessibility for 12VDC automotive accessories. With a strong presence on Amazon since 2014, the brand has gained significant value in the highly competitive and gifting segment of the market.
OPERATIONS
The company currently focuses its sales efforts on Amazon, utilizing the Fulfilled by Amazon (FBA) logistics model for warehousing and fulfillment services. This allows the company to leverage Amazon’s extensive customer base and delivery network without incurring additional costs for warehousing and human capital.
The supply and logistics for the brand are handled through the Fulfilled by Amazon (FBA) model, which streamlines the warehousing, fulfillment, and delivery process. This eliminates the need for the company to invest in its own warehousing and logistics infrastructure, saving time and resources.
MARKETING AND KEY METRICS
The brand has achieved a high repeat customer rate thanks to over 2,600 positive seller ratings on Amazon, with an average rating of 4.8 stars or higher across all product SKUs. The brand has a strong impulse purchase price point, high margins, and little seasonality, making it an attractive option for consumers.
The sales channel for the brand is primarily through Amazon, which provides a wide customer base and high traffic. There are opportunities for growth by expanding into other eCommerce platforms and international markets. Additionally, there is potential for growth by partnering with big box retailers and expanding the product line.
The key metrics for the business include customer ratings and reviews, sales volume, repeat purchase rate, and profit margins. These metrics provide insight into customer satisfaction, market demand, and overall financial performance of the brand.
The brand has a diverse customer base, including consumers who own vehicles and are in need of convenient and portable automotive accessories. The brand’s high ratings and positive reviews on Amazon indicate a loyal customer base that values the brand’s quality and convenience.
BUSINESS MODEL & RESOURCES NEEDED
The company’s human resources are primarily focused on customer service and fulfillment. The brand works closely with Amazon to ensure high levels of service and product quality. The remote fulfillment nature of the business allows ownership to invest minimal time while ensuring reliable profits.
THE INDUSTRY
The automotive accessories industry is a highly competitive market with a wide range of products and brands. Examples of competitors in this industry include companies like WeatherTech, Husky Liners, and CarGuys. The industry is driven by consumer demand for convenience, durability, and style in automotive accessories. With the rise of online shopping, eCommerce brands like the Automotive Accessories eCommerce brand have gained significant traction in the industry.
OPPORTUNITIES TO SCALE
The brand has significant scale opportunities in the eCommerce space, both domestically and internationally. With its established presence on Amazon and a polished brand presentation, the brand can leverage its success to expand into other channels and markets. For example, the brand can partner with other online retailers, launch its own website, or explore partnerships with brick-and-mortar stores.
Asking Price: $976,122
Gross Income: $1,384,309
Cash Flow: $348,615
Year Established: 2014
Employees: 5
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