Home Decor Ecommerce Brand: Growing Shopify Sales Channel with Drop Ship Model
Glass Technologies & Home Decor eCommerce Brand is a trendy retailer specializing in glass technologies and natural home decor. The company operates through a drop ship model with an effective Shopify platform, keeping costs low. With a strong following and an email database of 58,000 contacts, the company has achieved solid growth through impactful Facebook advertising campaigns. The company offers a range of hand-made home goods and glass technologies, with one of its best-selling products being a teardrop shaped glass technology that predicts different weather patterns. With over 30 unique SKUs, the company has the potential to scale rapidly globally.
OPERATIONS
The company operates on a drop ship model, which minimizes costs and allows for easy scalability. The business is run through an efficient Shopify platform, leveraging social media marketing and email marketing strategies. The company has a large email database of 58,000 contacts and utilizes impactful Facebook advertising campaigns to drive traffic and sales.
The company operates on a drop ship model, which means it does not need to hold inventory or manage logistics. Products are shipped directly from the suppliers to the customers, reducing costs and complexity.
MARKETING AND KEY METRICS
The company utilizes Facebook advertising campaigns to reach its target audience and drive traffic to its website. It also has the potential to expand its marketing efforts to include Instagram and Pinterest campaigns, as well as leveraging its extensive contact list for personalized year-round campaigns and email marketing tactics.
The company primarily sells its products through the Shopify sales channel. However, there is potential for growth by expanding to other sales channels, such as Amazon, Etsy, and other online marketplaces. Expanding the sales channels would allow the company to reach a wider customer base and drive additional sales.
Key metrics for this business include website traffic, conversion rates, customer acquisition cost, customer lifetime value, and revenue growth. The company also tracks the success of its Facebook advertising campaigns and email marketing campaigns.
The company’s customer base includes individuals who are interested in home decor and glass technologies. The products appeal to a wide range of customers, including those looking for unique home goods and gifts. The company has a strong following and a large email database of 58,000 contacts, which can be effectively targeted for customer acquisition and retention.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has one employee managing the day-to-day operations of the business.
THE INDUSTRY
The Glass Technologies & Home Decor eCommerce Brand operates in the home decor industry. This industry includes companies that sell a wide range of home goods, including furniture, textiles, lighting, and decorative items. The industry is highly competitive and driven by consumer trends and preferences. Examples of companies in this industry include West Elm, Anthropologie, and CB2. The industry has seen significant growth in recent years, driven by increasing consumer interest in home decoration and the rise of online shopping.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. One opportunity is to expand the marketing efforts to include Instagram and Pinterest campaigns, as well as personalized email marketing tactics. Another opportunity is to expand the product offering to include more eco-friendly and solar products, capitalizing on the growing market demand for sustainable and environmentally-friendly products. Additionally, the company can explore international expansion by selling on multiple platforms that draw consumers from around the world.
Asking Price: $600,000
Gross Income: $1,523,431
Cash Flow: $223,103
Year Established: 2017
Employees: 1
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