Intelligent Organic Digital Marketing Agency: 100% YOY Growth and All MRR Subscriptions
A 5-year-old organic marketing agency that has mastered the art of advanced, organic marketing. Utilizing their proprietary methodology, they leverage a framework dubbed “Deep Insight” to identify their clients’ ideal customers, discover the ideal marketing strategy for each customer, and then shape the ideal buyer’s worldview. They have been experiencing a staggering YOY 100% growth rate, along with a margin increase from 20% to 40% with efficiency gains over the last few months. The company propagates these structured messages in the online locations that the buyers are shown to frequent, making them as effective as possible.
OPERATIONS
They currently provide 9 services, all of which use their framework to create detailed psychological profiles of their clients’ ideal consumer base and allow them to better understand what approaches would best appeal to these potential buyers. The company propagates these structured messages in the online locations that the buyers are shown to frequent, making them as effective as possible. They then use their proprietary “Roadmap to Success Program” to leverage lean and six sigma principles, improving upon initial results to achieve the best possible outcome for their clients. Their services are offered through tiered and productized service subscriptions in a range of key marketing verticals, such as social media, SEO, digital strategy, email, content, and PR.
The company has a reliable source of organic traffic, making it highly beneficial for the growth of any business online. Their services are invaluable for any business owner looking to improve their brand presence, attract new customers, and even polish their reputation. The quality and effectiveness of their advertising strategies have given them contracts with several major publishers and retailers.
MARKETING AND KEY METRICS
The company has put their impressive marketing portfolio to use on their own brand, and to great effect. Rather than restrict themselves to one advertising channel, they instead use a variety to their advantage. They make roughly 1,050 social media posts every month across LinkedIn, Twitter, and several other platforms, giving them publicity wherever possible clients might be found. A few other advertising methods that the company uses include content marketing and email marketing, with the latter taking advantage of their over 5,300 email subscribers to keep clients engaged and invested.
The company propagates their messages and services through social media, SEO, content marketing and email marketing. The company focuses on Monthly Recurring Revenue (MRR) by selling services through tiered and productized service subscriptions in a range of key marketing verticals, such as social media, SEO, digital strategy, email, content, and PR.
They’ve become a trusted source of marketing, and with several high-profile clients to their name, 100% of their sales are Monthly Recurring Revenue, or MRR, through auto-payment and contracted client commitments. The company’s MRR per client is now $3,050. The company is experiencing a staggering YOY 100% growth rate with efficiency gains over the last few months.
The company has built a fantastic reputation for themselves across not just their main demographic of the tech industry, but across all industries.
BUSINESS MODEL & RESOURCES NEEDED
The company’s chain of command has been impeccably structured, allowing it to smoothly function and thrive in its current state. The owner’s own responsibilities consist of regularly meeting with managers and directors to make sure that everything is working as it should.
THE INDUSTRY
As organic traffic becomes more important for businesses, digital marketing is in high demand. The digital marketing industry is set to reach over $400 billion by 2026. With many businesses switching online due to the pandemic, there has been a sharp rise in demand for digital marketing services. The current industry leaders are companies such as WPP, Omnicom, Publicis Groupe, Dentsu, etc.
OPPORTUNITIES TO SCALE
The company’s email campaign could be made more efficient by creating templates, which would save the time of manually writing them out. They could also invest in advertisements on Google and LinkedIn, bringing in traffic from two widely used channels and improve the SEO on their official website. Improving upon their personal selling could also be beneficial, as it would generate more revenue, and make them appealing to more potential clients. Advertising through promotions could offer additional income. They could create a referral program, incentivizing clients to spread and market the brand as much as possible.
Asking Price: $2,500,000
Gross Income: $3,055,816
Cash Flow: $604,206
Year Established: 2017
Employees: 18
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