Interior Design Furniture Wholesaler – 14 Years in Business, 65% Repeat Customers, International Brand, $1.636M AOV, 1,200 Products, and Strong Growth!

Website Closers presents a highly profitable home goods brand that has established itself as a market leader in the interior design industry within Australia and growing fast globally.

OPERATIONS

The brand’s core values are focused on being eco-friendly and socially and sustainably responsible. They seek out materials that are often overlooked to create outstanding pieces of furniture and decor. Reclaimed and plantation timbers are frequently used in the designs.

The business uses a 100% stock inventory model. Most orders are shipped from a domestic warehouse, but larger orders are shipped directly from international factories. On average, 15 national orders are dispatched daily.

MARKETING AND KEY METRICS

The brand does not utilize any paid marketing. Instead, the strategy revolves around creating excellent content, including in-house photography and videography. They primarily use Instagram, Pinterest, and Facebook to drive brand awareness and sales.

The company primarily sells to trade clients and selected retail stores that focus on quality products and interior design. Their sales growth is driven by their strong client relationships and brand awareness through organic social media marketing.

The company has a 65% repeat order rate, an average order value of $1,636, and offers 1,200 products. They have 753 active trade customers and over 2,000 qualified businesses in their CRM that have requested trade login.

The company’s typical customers are returning trade clients with ongoing repeat orders. They also work with selected retail stores that cater to higher-end customers with more disposable income. The end-users are usually individuals who appreciate high-quality interior products and may use interior design services.

BUSINESS MODEL & RESOURCES NEEDED

The company has 28 employees working in four main department categories: marketing, customer service, administration, and warehousing. The owners focus on authorizing bill payments, disbursing international payments, meeting with managers to give direction, analyzing data and P&L, setting monthly targets for the client relations director, and product selections and developments.

THE INDUSTRY

The interior design industry is a highly competitive market, with various players offering furniture and decor products. However, this company stands out by focusing on eco-friendly and sustainable materials, creating unique designs, and prioritizing customer experience and relationships. Some examples of competitors in this industry include IKEA, Crate & Barrel, and West Elm.

OPPORTUNITIES TO SCALE

There are several scale opportunities for this business. They can expand their product offering, further develop their international presence, invest in targeted paid marketing, and explore partnerships with influencers or interior design professionals. Examples of scale opportunities include launching a new line of eco-friendly lighting products, expanding into the US market, and collaborating with popular interior design influencers for product endorsements.

Asking Price: $7,062,000
Gross Income: $5,972,542
Cash Flow: $1,770,966
Year Established: 2009
Employees: 28

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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