International Ecommerce Retailer Featuring Multiple Brands and International Sales Mix
This is an internationally recognized ecommerce retailer that specializes in cosmetics, travel, and crafting products. With multiple brands under its belt, the business has achieved best-seller status on Amazon in all the categories it operates in. Its high conversion rates on Amazon and its DTC storefront have been achieved through copy editing, PPC optimization, paid advertising, and a strong social media presence. The business takes advantage of top-tier supplier bulk discounts to maintain a profitable inventory model with minimal overhead. It enjoys first-mover advantage in its niches, with a strong customer trust factor backed by positive reviews.
OPERATIONS
The business maintains efficient, integrated, and streamlined standard operating procedures, allowing for easy acquisition by new owners who can focus on strategic growth. It has new products ready to launch in international markets in 2019 and a channel expansion plan ready for execution. The inventory is fulfilled through Amazon FBA, reducing the need for extensive time investment in day-to-day operations.
The business has established supplier relationships that provide favorable net terms and bulk discounts, allowing for cost-efficient inventory management. Amazon FBA handles order fulfillment.
MARKETING AND KEY METRICS
The business engages in PPC optimization, paid advertising, and maintains a strong presence on major social media platforms.
The business has potential for growth through expansion into additional sales channels, such as eBay, Walmart, and Etsy. By diversifying its sales channels, the business can reach more customers and increase overall sales.
Key metrics for the business include conversion rates on Amazon, sales revenue, customer retention, and positive reviews.
The business has a broad customer base spanning multiple demographics globally. It has built a strong customer trust factor through positive reviews and brand recognition.
BUSINESS MODEL & RESOURCES NEEDED
The business has a small team of 2 employees that manage operations.
THE INDUSTRY
The business operates in the ecommerce industry, specifically in the cosmetics, travel, and crafting sectors. It competes with other online retailers in these niches, offering a diverse range of products to a global customer base. Examples of competitors in this industry may include Sephora, Etsy, and travel accessory retailers.
OPPORTUNITIES TO SCALE
Scaling opportunities for the business include expanding into brick-and-mortar retail, targeting new international markets, and introducing new product lines. The business has already established brand recognition and a strong customer base on Amazon, making it well-positioned for expansion.
Asking Price: $1,300,000
Gross Income: $2,275,743
Cash Flow: $424,582
Year Established: 2015
Employees: 2
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