International Ecommerce Retailer with Proprietary CRM & Affiliate Network: The Path to Growth
This is an international eCommerce retailer that has built a remarkable infrastructure and proprietary system to manage its high growth eCommerce consumer product sales across the globe. It includes a team of 24 translators to assist with language requirements in listings depending on the natural language of the country where the products are sold.
OPERATIONS
The company created its own network of affiliates across the globe to help control the online sales process as it scaled worldwide. With the build out of its in-house, proprietary CRM, it is now joining the likes of Commission Junction, Shareasale and affiliate platforms where the company becomes the actual intermediary for other retailers to use this company’s affiliate network to drive sales worldwide.
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MARKETING AND KEY METRICS
The business operates through its 197 branded websites and includes a mix of high demand consumer products. The company presently operates using website-driven sales only and easy scalability is available via Amazon.com and other international Amazon platforms.
The company operates using website-driven sales only and easy scalability is available via Amazon.com and other international Amazon platforms.
This company has scaled its earnings by 178% over the last 12 months due to its in-house affiliate network. U.S. sales make up roughly 50% of the company’s total sales mix, with Europe and Asia making up the balance.
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BUSINESS MODEL & RESOURCES NEEDED
The business operates with 55 full-time staff members made up of affiliate managers, content creation, IT architects, website development and design, customer support, video/image development, and more.
THE INDUSTRY
This company operates in the international eCommerce retail industry and is an online retailer offering high demand consumer products through 197 branded websites. They have created their own affiliate network across the globe to help control the online sales process. Key competitors in the industry include Commission Junction, Rakuten Marketing, ShareASale, Avangate Affiliate Network, and others.
OPPORTUNITIES TO SCALE
The company currently has significant potential for future growth via marketplace sales on Amazon.com and all other international Amazon platforms, especially since the company already has 24 part-time translators working for the company. Other potential buyers include U.S. eCommerce Retailers, European companies, Amazon experts, and other Affiliate Networks
Asking Price: $105,000,000
Gross Income: $77,350,055
Cash Flow: $21,780,003
Year Established: 2016
Employees: 55
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