International Pet Care Brand with Massive YOY Growth and Sales in 7 Countries Across 3 Marketplaces
We are a leading eCommerce brand in the pet nutrition, pet supplements, and pet care products industry. Our fully trademarked brand offers exclusive, in-house designed products for pet health and treatment. With international sales in 7 countries and 3 pet marketplaces, we have experienced massive year-over-year growth.
OPERATIONS
Our business operates through various online platforms, including Amazon US, Amazon International, Chewy.com, and our own branded website. We offer a wide range of premium pet products with unique blends specific to our brand. With 54 SKUs available and an additional 37 SKUs in the pipeline, we are continuously expanding our product offerings.
We currently produce 90% of our revenue through our Amazon storefronts, with inventory tracking and coordination through Chewy. We have a skilled team of 3 full-time employees who handle customer service, pet nutrition support, inventory management, and seller central updates.
MARKETING AND KEY METRICS
Our marketing strategy focuses on platforms such as Facebook, Instagram, and TikTok, leveraging organic, paid, and influencer marketing to reach our target audience. We also place a strong emphasis on SEO optimization and content marketing to drive traffic to our website and listings on Chewy and Amazon.com.
Our primary sales channels are Amazon and Chewy, which have provided significant growth opportunities. We have already established storefronts in 7 different countries on Amazon International, and expansion into new adjacent categories such as pet toys, accessories, and food offers further growth potential.
Our key metrics include high repeat order rates, positive customer reviews, and a growing, recurring customer base. We have a 99% positive lifetime rating on our Amazon storefronts and thousands of satisfied customers. With our strong foundation and loyal customer base, we have the potential for tremendous lifetime value.
Our customer base consists of pet owners who are looking for high-quality, premium pet nutrition, supplements, and care products. We have a strong focus on customer retention and have seen high repeat order rates, indicating customer satisfaction and loyalty.
BUSINESS MODEL & RESOURCES NEEDED
The current owners dedicate 16 weekly hours to the business and are responsible for R&D, supplier negotiations, graphic design, bookkeeping, and payment management. They are willing to stay on in an R&D capacity to ensure the continuation of quality standards and business growth.
THE INDUSTRY
The pet nutrition, pet supplements, and pet care products industry is a rapidly growing sector that caters to the increasing demand for high-quality products for pet health and well-being. Examples of companies in this industry include brands like Blue Buffalo, Royal Canin, and Hill’s Science Diet.
OPPORTUNITIES TO SCALE
There are several scale opportunities for our business. For example, we can expand our product offerings in adjacent categories, further optimize our marketing strategies, and leverage social media platforms for organic growth. With our established brand and customer base, we have the potential to achieve high EBITDA in the next 3-5 years.
Asking Price: $4,700,000
Gross Income: $2,905,213
Cash Flow: $996,889
Year Established: 2016
Employees: 3
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