International Specialty Eye Wear Retail Brand: Ecommerce and Wholesale Sales Mix
The target is a Consumer Eyewear eCommerce Retailer, selling a wide assortment of Glasses, both Direct to Consumer and at Wholesale. Types of products include Reader Glasses, Sunglasses and Computer / Monitor Glasses that provide eye-strain relief and blue-light reduction due to screens, night-driving and video-gaming.
OPERATIONS
Currently offering a comprehensive lineup of non-prescription reading aids with thousands of variations across the entire assortment, this is a great opportunity to get into a growth brand in the eyewear space that operates in one of the highest margin spaces eyewear has to offer. Well-established for over 4 years, the business boasts a hugely attractive sales history demonstrating strong sales and profit growth through the years.
The company operates on a 100% stock and ship platform for all order fulfillment around the world, ensuring efficient supply and logistics processes.
MARKETING AND KEY METRICS
The company operates on a 100% stock and ship platform for all order fulfillment around the world, helping to ensure quality across the board to all customers across every market. This retailer has effectively leveraged an enviable market share against some of the stiffest competition in retail today.
The business sells its products through various channels including Wholesale Canada, Amazon North America, Amazon Europe, Amazon Japan, Wholesale China, Wholesale Saudi Arabia, and its branded website. With its successful track record and growing customer base, there are significant growth opportunities to expand into new sales channels and markets.
Thanks to the nature of this brand’s modern eyewear for use in the workplace and at home in front of digital displays, there is a strong repeat customer rate. While some customers are impulse buyers, five-digit order totals are not uncommon, clearly spelling out growth opportunity with the addition of outside account sales to this already highly profitable business.
The customer base consists of individuals who require non-prescription specialty eye wear, including reader glasses, sunglasses, and computer/monitor glasses. The brand appeals to those in need of eye-strain relief and blue-light reduction due to prolonged digital device usage.
BUSINESS MODEL & RESOURCES NEEDED
The company has 3 employees overseeing various aspects of operations.
THE INDUSTRY
The eyewear industry is a highly competitive market with numerous established brands. However, this specialty eye-wear retail brand has managed to carve out a niche for itself with its wide assortment of glasses and focus on non-prescription reading aids. With its strong sales history and global market presence, it is well-positioned for continued growth and success. Examples of other players in the industry include Warby Parker and Luxottica Group.
OPPORTUNITIES TO SCALE
The business has enormous scale potential with its polished platform and established brand reputation. With the addition of outside account sales and the introduction of new product options, the brand can continue to grow and remain relevant in the eyewear industry. For example, expanding the prescription line of glasses and exploring collaborations with fashion designers could further drive growth and increase market reach.
Asking Price: $4,200,000
Gross Income: $4,286,591
Cash Flow: $1,270,268
Year Established: 2014
Employees: 3
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